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Variety Executive Editor Elizabeth Guider has been named Editor of The Hollywood Reporter. Staff members at THR were informed of the appointment just after 11 a.m. Monday morning, sources confirmed.

Guider replaces Cynthia Littleton in the post, who departed THR in March along with deputy film editor/Risky Business blogger Anne Thompson who both went down Wilshire Boulevard to take editor positions at Variety (Littleton is deputy editor for news development and Thompson is deputy editor of Variety.com). Getting Guider is somewhat of a coup for THR considering that the trade paper has been losing staff left and right as of late, not to mention that many of Variety’s hires over the past few years have been former THR staffers. A journalist who has worked for both trades told FBLA:

This certainly means war. The rivalry between the trades should be revitalized, after the Reporter seemed down for the count. And that’s great news for the industry which always champions having two trades they can play against each other,

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