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Posts Tagged ‘Chris McLoughlin’

Men’s Journal Publisher Chris McLoughlin Moves Over to Rolling Stone

It was just last month that we were writing about the strategic alliance between Wenner Media’s Fitness and Men’s Journal. And how that deal quickly came together through the efforts of respective publishers Eric Schwarzkopf and Chris McLoughlin.

This week, McLoughlin is on to bigger and better Wenner things. A year and a half after being appointed publisher of Men’s Journal, the magazine industry vet is moving over to Rolling Stone in the same capacity. From this afternoon’s announcement:

“We’re thrilled to see Chris apply the strategic thinking he displayed at Men’s Journal as he assumes his new role at Rolling Stone,” said Jann Wenner, chairman of Wenner Media. “Chris’s sales and marketing expertise will further redefine and expand the Rolling Stone brand as we increasingly engage and grow our audiences in both the print and digital space.”

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Men’s Journal and Fitness Combine Forces

Wenner Media’s Men’s Journal and Meredith’s Fitness are sick of being underdogs to titles like Men’s Health and Shape, so they’re teaming up. Adweek reports that the titles have entered into a sales partnership that they hope will entice advertisers.

By combining the titles, the pair can tell companies that their ads will now be seen via a circulation of 2.2 million, a little below Men’s Health and Women’s Health (3.3 million), but a notch above Shape (2.15 million).

The deal was proposed by Eric Schwarzkopf, Fitness’ publisher. He called Men’s Journal’s publisher, Chris McLoughlin, and the two discussed the idea. “By the time he [Schwarzkopf] got done talking, I thought, ‘This is fantastic,’” McLoughlin told Adweek.

The duo also explored each other’s offices. While Schwarzkopf loved Wenner Media’s headquarters — “I could live in their building because I just love music,” he said — McLoughlin didn’t have much to say about his counterpart’s building. He called it “interesting” and explained, “They’ve got a lot of space over there.” You lose again, Meredith.

Men’s Journal Names New Publisher

In late January, Michael Wolfe, Publisher of Men’s Journal, left the magazine for The Week. Since then there has been a void at Men’s Journal, but it has now been filled: Chris McLoughlin has been named Publisher.

McLoughlin comes to Men’s Journal from Redbook, where he served as Associate Publisher since 2009.

Prior to Redbook McLoughlin worked at Condé Nast as Executive Director, Sales and Marketing of GolfDigest.com, Publisher of Golf for Women, Associate Publisher of Condé Nast Traveler and Associate Publisher of Golf Digest.