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Posts Tagged ‘Chris Vanderhook’

Justin Timberlake Confident Musicians Will Groove to New Myspace

Billboard magazine’s Andrew Hampp was among the media invited to a Thursday LA Myspace press event. The objective: to keep fourth estate Facebook and Twitter users excited about the return of the platform that preceded those ubiquitous social media networks.

Myspace will remain in private beta through the beginning of 2013. Its redesign from scratch was and is all about appealing to the site’s loyal main constituency – musicians, singers, songwriters:

“The important thing up until this point as far as all the artists we were talking to was to have a community that feels like it really has an identity,” Timberlake said.

The new design has a horizontal scroll where users can find updates on friends and artists’ latest song-listening and playlist activity from MySpace’s album-length library of over 42 million songs (a la Spotify), a music player at the bottom of the screen that plays music continuously as you surf to other pages (a la Pitchfork) and artist pages that rank the act’s most-played songs and music videos as well as most active fans.

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Justin Timberlake Myspace Tease Triggers Smattering of ‘Sexy Back’ Headlines

Too obvious? Already been done to death?

In the wake of Justin Timberlake’s Monday tweet, exclusive THR chat and presentation to Myspace employees of the service’s imminent new iteration, only a few outlets went with a “Sexy Back” headline reference. This despite the fact that the promo video is, well, sexy.

The most interesting aspect of Myspace 5.0 revealed in the Hollywood Reporter interview by Timberlake and the Vanderhook brothers is a feature that would seem to trump the excitement of a fan being followed on Twitter by their favorite celeb:

They’ve included a feature where fans can be profiled on their favorite artists’ profile. “There’s a whole section of real estate carved out on the artist profiles promoting their top fans, and if I’m a fan of Justin, we know how excited people will get to actually have their face listed as a top fan,” Tim [Vanderhook] explains.

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