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Posts Tagged ‘Chris Wilkes’

Creative Direction of Tablets Gives Publishers Pause

When designing a magazine app for a tablet, is it best for it to be simple or complicated? The answer to that question is giving companies plenty to think about. Adweek reports that while some publishing houses claimed readers want their apps pared down, others felt that would be a step in the wrong direction.

Authorities at Time and Hearst explained that the KISS principle is the best approach. Steve Sachs, Time’s Executive Vice President of Consumer Marketing and Sales, said, “Interactive elements are valuable to [readers], but they’re a secondary benefit.” Chris Wilkes, the Vice President of Hearst’s App Lab agreed, and added that if an app has too many extras they could end up annoying readers.

Scott Dadich, the Executive Director of Digital Magazine Development at Condé Nast, didn’t see it that way at all. “It’s more effort, it’s more expense, but it does bear out in engagement,” said Dadich. “Something like a GQ, seeing models on a fashion shoot, or seeing the clothes move — there’s definitely value in that.” In line with Dadich’s thinking, the highest rated apps are often those that are also thoroughly enhanced.

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Zinio And Marie Claire Are Makin’ Moves When It Comes To Magazine Apps

Marie Claire has released an iPad app with the help of Zinio and Hot Studio. The three have worked together to create a more interactive means of reading magazine content online, in essence transforming Marie Claire into a “video magazine.” We spoke with representatives from Hearst, Zinio and Hot Studio to get a clear picture of how this collaboration came to be and what it means for the future of magazines. Innovative features for the app’s free (yes) download offers a curated look at sample features from several recent issues of the magazine. Readers then have the option of buying a single issue for $3.50, or a year’s subscription.

Marie Claire‘s branded app includes twenty minutes of video content, fashion pieces, moving (literally and, sure, figuratively) editorial, the option to shop products within the app itself (check out the screen grab at top, for instance) with deep links to shops and advertisers,  interactive 360 degree products images, and interactive quizzes that, when completed, reveal relevant information and content tailored for the reader. Plus, the app features a “living” cover showing actress Emma Watson in motion rather than as a static image. Which, come on. Is just pretty freaking cool.

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The Revolving Door: Hiring and Promotions, Oh My!

revolvingggdoor-283-thumb.jpgThere is still good news to be found in media land if you look hard enough! Hearst Magazines has announced the promotion of three “key executives” at the company and the addition of a director of marketing services for Hearst Magazines Digital Media. Per the release: Chuck Cordray, general manager and vice president of Hearst Magazines Digital Media, has been promoted to senior vice president. Chris Wilkes, formerly executive director of marketing and audience development, has been promoted to vice president. Debra Robinson, who started at Hearst in March 2006 as vice president, technology and production for the Digital Media unit, has been promoted to senior vice president and CIO, Hearst Magazines. And, Cameron Connors, former creative services director at Conde Nast Media Group Interactive, has been hired as director of marketing services for Hearst Magazines Digital Media. Heart’s full release after the jump.

Meanwhile, The Reader’s Digest Association has announced that Lora Gier has been promoted to the new position of Vice President, Publisher at Taste of Home. Grier comes to this this role from her previous position as Vice President, Integrated Partnerships, Taste of Home, a position she has held since June, 2007

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