Tina Brown‘s The Daily Beast, which has been making headlines since it launched last month, threw a launch part of sorts at Pop Burger in the meat-packing district last night. Everyone’s favorite late-night eatery was a far cry from the extravagant Liberty Island party that heralded the launch of Talk, Brown’s last media (ad)venture. But these are tough times! And believe us when we say no one in the packed crowd of the usual media suspects (and Christopher Buckley) was complaining about the open bar or the platters of mini burgers that circulated the room.
While Brown was greeted with a certain amount of skepticism when she initially announced her plans to launch, with the help of Barry Diller, what would become the Beast, the site has managed to establish itself incredibly quickly, helped along no doubt by the sudden influx of good (unemployed) writers on the market.