Spin is taking album reviews to a new place in 2012. The magazine has launched the Twitter account @SpinReviews, and it will be posting album reviews in 140 characters or less throughout the year. The albums — everything from hip-hop to country — will be reviewed by editors and freelancers, and the account is spearheaded by Christopher Weingarten, Senior Editor at Spin. Weingarten certainly has the chops to pull this off: He’s the man behind the @1000TimesYes handle, which offered reviews of 1,000 albums in 2009.
Weingarten hopes that the Twitter experiment will break through the online clutter. ”As music criticism gradually evolves into a ‘downloader’s handbook,’ Spin would love to be there to help you decide which records are worth breaking the law to hear… and which are worth the price of owning a vinyl or CD keepsake,” writes Weingarten. “Think of this as a passionate cheat sheet, a jumping-off point to explore your own opinion and fandom.”