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Posts Tagged ‘Chuck Cordray’

Chuck Cordray Leaves Hearst Magazines For Pitney Bowes’ Startup Volly

Chuck Cordray, one of Heart Magazines top digital executives for the past five years, is leaving to become president of Pitney Bowes’ recently formed Volly, paidContent reports.

The purpose of Volly is to enable consumers to organize all their annoyingly separate billing statements, magazine subscriptions, and catalogs into one digital portal… which makes it a direct competitor of Hearst’s own new digital billing organizer Manilla, that Hearst unveiled last month.

The account and billing world is something of a new direction for Hearst, a move likely intended for the publisher to counter the diminishing amounts it receives from its traditional source of revenue, advertising. But for Volly’s parent company Pitney Bowes, account and billing management is its bread and butter. Now it’s hiring a veteran of the publishing industry to help stave off publishers from encroaching on its turf.

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Amanpour Interviews Tina Brown, Harold Evans|WSJ Covers Tiger Woods Scandal, After Keith Kelly|Hearst To Launch New Site Next Year|E&P Still Has A Chance|HuffPost Profiled

CNN: Watch The Daily Beast‘s Tina Brown and her husband, Sir Harold Evans, this Sunday on Christiane Amanpour‘s CNN show.

Wall Street Journal: Media scandal of the day: The Wall Street Journal published a story today about Tiger Woods‘ shady deal with Men’s Fitness publisher American Media Inc. without giving any credit to New York Post columnist Keith Kelly, who broke the story two weeks ago.

WWD: Hearst MagazinesChuck Cordray promises a new digital vertical to launch next year “is not one you’d expect from us.” Also, Hearst is planning to relaunch its teen network over the summer.

Huffington Post: Editor & Publisher editor Greg Mitchell blogs about the demise of his magazine, and says there is a “decent chance” that it will be resurrected.

Los Angeles Times: James Rainey profiles The Huffington Post and the challenge of making money on the Web.

Hearst Promotes, Reorganizes Digital Staff

hearst logo.jpgYesterday, Hearst Magazines announced a slew of promotions and changes within its digital arm Hearst Magazines Digital Media.

First, the company announced that several Web editors would be taking on additional responsibilities, like Nicole Stagg, who is leading Hearst’s new beauty-focused site RealBeauty.com. Stagg, formerly senior director of content & product strategy, will also be overseeing GoodHousekeeping.com and two new projects in addition to her work on RealBeauty.com.

Other Web editors who have received promotions include Eric Gillin, who is now overseeing Cosmopolitan.com, Esquire.com and TheDailyGreen.com; Ashley Parrish, who now will be in charge of MarieClaire.com, Redbookmag.com, HarpersBazaar.com, TownandCountrymag.com and the Hearst Teen Network; Deanne Hess, who will be a director at RealBeauty.com; Brenda Schmerl, a senior Web editor at QuickandSimple.com who will now also be working on Delish.com; Andrea Lavinthal, who has been promoted to senior beauty editor at Cosmopolitan.com and will also work at RealBeauty.com; and Julie Hochheiser, former senior Web editor at Seventeen.com who will now work as senior Web editor for the Hearst Teen Network overseeing all of Hearst’s teen-related online content.

In addition, Colleen Noonan and Kimberly Lau were both promoted to executive director roles. Noonan will oversee Web site design and Lau will now be in charge of business development and partner relations. And Julie Christie, Tammy Tibbetts and Erin Dailey have also been shuffled around the digital group. Christie and Dailey are now directors, while Tibbetts, who formerly contributed to the editorial team for Hearst’s teen sites, has joined the network programming team.

With these changes and the launch of RealBeauty.com earlier this month, Hearst has emphasized its commitment to growing and expanding its digital properties.

“We’re pleased to be expanding the roles of these eleven outstanding members of the digital media team at Hearst,” said Chuck Cordray, SVP and general manager of Hearst’s digital unit. “They have all been instrumental in making our online business a success and we’re confident that they will shine in their new roles.”

Earlier: Hearst Capitalizes On Beauty Advertising Market With RealBeauty.com

Are Magazines Like Top Chef The Future Of Journalism?

mbcircus3.jpgFishbowlNY managing editor Rebecca Fox moderated a panel this afternoon about integrated partnerships and multiplatform marketing and publicity deals in the media world. If you’re uncertain what kind of deals would fall under this umbrella, a good example is the partnership between Bravo‘s “Top Chef” reality cooking competition and food magazine Food & Wine.

Ellen Stone, Bravo’s SVP of marketing, told the Mediabistro Circus audience that the cable channel works closely with Food & Wine to promote both brands: Gail Simmons, who works for the magazine, appears on “Top Chef” as a judge, and the magazine, which is published by American Express Publishing, covers the show on its edit pages. The two are even working together to create a “Top Chef” magazine, Stone said.

Other panelists, Chuck Cordray and Tom Smith of Hearst Digital, Steve Rosenbaum, the CEO of Magnify.net, and NYMag.com GM Michael Silberman also discussed deals they have worked on recently and things they seek out in partners.

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Thinking Different Helps Hearst Survive

hearst.pngHearst may be no stranger to layoffs but The New York Times insists the company is doing well due to unique initiatives, like not putting all of its magazines’ content online for free, upping newsstand prices and increasing book sizes instead of shrinking them. (But as Sunday’s article mentions, Hearst is part of a private company so its exact revenue figures are unknown.)

Although all of these moves seem contrary to currently held beliefs in the magazine industry, they’re working for Hearst, the company argues. In today’s economic climate, as media companies struggle to find a digital pay wall structure that will work towards keeping them profitable, it’s refreshing to see a company trying to solve its problems in different, and successful, ways.

“I want 1.6 million women to go to the newsstand every month to buy Cosmo, and they do,” Hearst president Cathie Black told the Times. “We don’t want that genie out of the bottle. I don’t have any interest in challenging that economic model.”

Two Hearst executives, senior vice president and general manager of Digital Media Chuck Cordray and Tom Smith, senior director of Digital Media/IT, will be at Mediabistro Circus tomorrow. We’ll keep you posted about what they say about the future of Hearst and magazine journalism.

Today Only! Discounted Tix To Mediabistro Circus

mbcircus.pngWe have ten discounted tickets for Mediabistro Circus only available for FishbowlNY readers!

Click here to register, use the promo code FBNY245 and score a ticket to the Circus for only $245. But don’t wait, because this offer expires at close of business May 28 or when tickets run out (and we only have ten), whichever comes first.

If you haven’t already picked up a ticket to the two-day conference, you are probably on the fence about whether there will be anything interesting there for you to see and learn. Well, there will be. Promise.

Mediabistro Circus will kick off Tuesday, June 2 with a presentation about self-promotion by Tim Ferriss, the author of the best seller “The 4-Hour Workweek.” In today’s difficult job climate, its more important than ever for journalists (employed or otherwise), freelance writers, bloggers and authors to use all the tools available to them to promote themselves and their work.

And if that doesn’t grab your attention, perhaps you will enjoy the panel called “Strange Bedfellows: The [New] Media Deal,” featuring Chuck Cordray and Tom Smith from Hearst‘s Digital Media side and NYmag.com‘s general manager Michael Silberman, moderated by FBNY managing editor Rebecca L. Fox.

And of course, on Wednesday afternoon there will be a performance by Cirque du Soleil.

If you want to take part in fun, its not too late, but you have to act fast. Register now!

The Revolving Door: Hiring and Promotions, Oh My!

revolvingggdoor-283-thumb.jpgThere is still good news to be found in media land if you look hard enough! Hearst Magazines has announced the promotion of three “key executives” at the company and the addition of a director of marketing services for Hearst Magazines Digital Media. Per the release: Chuck Cordray, general manager and vice president of Hearst Magazines Digital Media, has been promoted to senior vice president. Chris Wilkes, formerly executive director of marketing and audience development, has been promoted to vice president. Debra Robinson, who started at Hearst in March 2006 as vice president, technology and production for the Digital Media unit, has been promoted to senior vice president and CIO, Hearst Magazines. And, Cameron Connors, former creative services director at Conde Nast Media Group Interactive, has been hired as director of marketing services for Hearst Magazines Digital Media. Heart’s full release after the jump.

Meanwhile, The Reader’s Digest Association has announced that Lora Gier has been promoted to the new position of Vice President, Publisher at Taste of Home. Grier comes to this this role from her previous position as Vice President, Integrated Partnerships, Taste of Home, a position she has held since June, 2007

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