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Ryan Seacrest is poised to produce Tales of the Hoff, an E! comedy starring David Hasselhoff.

In a sure sign of … something… E! is trying to add more scripted programming into its mix. This one will “follow the fictional dark and twisted trials and tribulations of an international icon as he navigates Hollywood and the world of dating after divorce,” according to Variety.

This is fiction?

Dan O’Keefe will write the pilot and exec produce. Seacrest, Hasselhoff and Eliot Goldberg will co-exec produce, along with Chuck Russell, who will also direct.