We have been waiting for news of what sort of changes consulting company McKinsey & Co. will bring to Condé Nast, and this morning we have the answer. According to reports, the company is planning to shutter Gourmet, parenting magazine Cookie, Elegant Bride and Modern Bride.
Although there had been speculation that one of Condé’s epicurean titles was not long for this world, the closing of Cookie comes as sort of surprise. Especially since as recently as last week the magazine’s publicist pitched us an interview with Cookie‘s publisher Carolyn Kremins, boasting that she was “recently awarded the MIN Sales Team Leader of the Year for 2008 recognizing her 11 percent increase in ad revenue in 2008 versus 2007 with almost 30 percent of the publication’s 2008 ad pages [coming] from new advertisers.”
Here’s the most important parts of the memo:
“…Brides will increase its frequency to monthly to solidify its position as the most important brand in the bridal category, and Modern Bride and Elegant Bride will close.
Gourmet magazine will cease monthly publication, but we will remain committed to the brand, retaining Gourmet‘s book publishing and television programming, and Gourmet recipes on Epicurious.com. We will concentrate our publishing activities in the epicurean category on Bon Appétit.
Finally, Cookie magazine will be discontinued, and resources that had been dedicated to its publishing will be invested elsewhere.
The editorial and business staffs of Modern Bride, Elegant Bride, Gourmet, and Cookie all have earned their magazines large and devoted followings. We have been proud to publish these titles, and we are grateful to the staffs for their hard work and dedication.
We’re also hearing that there are staffers roaming around Condé’s offices at 750 Third Ave., which houses WWD and the bridal group among other titles, counting empty desks.
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After the jump, Townsend’s email.