L.A. based Wall Street Journal style columnist Christina Binkley (pictured) checks in this week with another fantastic profile piece. Her latest subject is New York designer Maria Cornejo, whose work is regularly sourced by First Lady Michelle Obama. Cornejo’s firm, Zero + Maria Cornejo, recently expanded to L.A. with a store on Melrose Avenue.

A prominent part of Binkley’s weekly fashion musings is the way she deftly personalizes her article ledes. In this instance, she is writing from a mother-to-mother POV. Binkley has two children and her profile of Cornejo begins with a look at how the designer is intent on balancing the demands of fashion and family.

Read more