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Posts Tagged ‘CIO’

Turning Successful Tech Brands Into Ad Network Dollars: 4 Questions For IDG CEO Bob Carrigan

carrigan.jpgIt’s tough to be a media company these days. But IDG, a leading technology company with publications like PC World and Macworld and their related brands, as well as events and a vertical ad network, seems to have girded itself against the worst.

IDG’s CEO, Bob Carrigan, told FishbowlNY that although 2009 was a tough year, the company has big plans for growth over the next three years. “The tech media category is not immune to the recession and has been challenged by that,” he said. “But our three-year plan calls for growth.”

That growth includes the less than two-year-old ad network, the IDG TechNetwork, which offers ad space inventory from 250 Web sites to technology marketers. Carrigan says its “one of the most successful businesses we’ve launched in a long time.”

After the jump, we talk to Carrigan about his company’s business model, the ad network and his plans for the future.

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Digital Azbee Finalists Announced|New York Not For Sale|Fortune Plans To Cut Issues|Letterman Sex Tape

WebNewser: ASBPE anoouned its digital Azbee Web Site of the Year finalists today, a list that included BusinessWeek, CIO, InfoWorld and TechRepublic.

AdAge: New York Magazine is not for sale, New York Media CEO Anup Bagaria told staff in an internal memo today.

Wall Street Journal: Fortune planning to publish one-quarter fewer issues per year, a change that will also result in staff cuts.

National Enquirer: There’s a David Letterman sex tape?!?!?