On Tuesday, after four months of work, U-T San Diego flipped the switch on a new website design. The revised color scheme and navigation work well, offering something akin to USA TODAY ’s original print edition.

The paper has had an official presence on the Internet since the earliest days of daily newspaper websites – 1994 – and was previously parked at the URL signonsandiego.com. Wisely and cleverly, the paper’s new owner Doug Manchester and his CEO John Lynch partnered with a local firm for the online revamp:

The redesign was executed by Mindgruve, a San Diego-based digital marketing and technology consulting firm. In keeping with readership trends, its designers paid particular attention to the article, or story, page.

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