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An exceptionally enterprising PR-type, Meredith Goldblatt, suggested we could capitalize on a certain NY Times story and run a piece about Variety’s “Power of Youth,” a benefit held Saturday at Universal Studios on behalf of St. Jude.

So, yeah, we’ll take the bait.

The benefit brought together the likes of Variety’s VP & Associate Publisher Brian Gott, actress Miley Cyrus, Variety’s President & Publisher Charlie Koones and actress Vanessa Hudgens (all pictured here in this shot by Jordan Strauss of WireImage.com

According to Goldblatt’s release:

The inaugural event is part of Variety’s new initiative to reach out to Hollywood’s next generation of entertainers, in the hopes of encouraging young people to become involved with humanitarian and philanthropic efforts.

And what a youngster-filled event it was: One of the highlights was a celebrity tricycle race.

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