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Posts Tagged ‘Condé Digital’

Sports Illustrated Puts Money On Tablet Technology

The much-anticipated portable touchscreen Tablet gadget won’t even be released until sometime next year, but Time Inc. is determined to be ahead of the curve in at least one aspect of digital technology.

Today, the struggling publishing company unveiled a prototype of what Sports Illustrated would look like on Tablet technology, allowing readers to “browse” through the pages with their fingertips and receive up-to-the-minute sports scores and video from the magazine.

The new technology may be a glimpse of the future for Time Inc., which recently cut hundreds of staffers in an effort to trim its budget by the end of the year. But we wonder if pouring money into making your publications sync up with a technology that hasn’t even come out yet is the smartest move. There are some critics who say that Tablet computers aren’t going to be the future of digital print after all, which would leave Time Inc. looking like they had spent the money they could have used to save those employees S.I. had to cut last month on a fruitless endeavor.

Read More: Sports Illustrated Readies Digital Version for TabletsAdvertising Age, Sports Illustrated Tries the TabletNew York Times

Previously: Time Inc. Layoffs: Sports Illustrated Hit First, More To Come

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Condé Keeps Gourmet Alive In App Form

eee.jpgWhen Condé Nast folded Gourmet magazine along with three other titles two months ago, there was a little bit of consolation for the award-winning food title: It wasn’t completely disappearing, but would be folded into Epicurious.com, one of Condé Nast Digital’s Web entities.

Now, six months after the release of Epicurious’ iPhone application, the number of downloads for the free app have exceeded one million, creating a small silver lining for those who are still smarting from Gourmet‘s absence, and a boon for Condé Nast, which has been striving to prove itself successful in the digital realm.

Full press release after the jump.

Previously: Breaking: Condé Shutters Four Magazines: Cookie, Gourmet, Two Bridal Titles, Condé Nast Officially Announces Its Digital Magazine Initiative

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Vanity Fair Embraces Blog Culture

vanity.jpgWith the Internet soundly kicking print magazines’ asses lately, how can publications win back some of their online audiences?

That seems to be the question on every publisher’s mind, none more so than S.I. Newhouse, who has spent a great chunk of change hiring staffers to develop Condé Nast Digital and make it marketable to his magazines’ audiences, even while the ad page downturn has forced across-the-board cuts and, in some cases, entire titles to shutter.

The latest Condé development in Web sites? Make them read more like other online content, with weekly (or daily!) updates and sassy commentary. Make them, essentially, a blog.

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