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Posts Tagged ‘CondeNet’

EW Welcomes New Associate Publisher, Marketing

AnnetteGalloHeadshotAnnette Gallo starts today, replacing Jackie Cuddeback, who was named associate publisher, marketing for sister publication People.

After earning a BFA in Photography from the Savannah College of Art and Design and attending Tufts University as an MFA candidate in Studio Arts, Gallo first made her mark at CondéNet. As director of ceative services, she worked mainly on branded campaigns for, and

Then it was on to AOL, where her titles included global sales development director and head of editorial partnerships for the Women and Lifestyle brands. Gallo was instrumentally involved in, Gail Simmons sponsored by Kraft, GMC Trade Secrets with Tyler Florence and a site for one of Mark Burnett’s many productions.

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NYT Social Media Wunderkind Moves To Marketing New App

Soraya.jpeg.jpgThe New York Times‘ manager of digital partnerships and social media, Soraya Darabi, is leaving the print world behind.

After two years at Sulzberger’s institution, she will be joining — a file-sharing service that consolidates emails, phone conversations, and other various media — to take on the role of Product Lead for its new vertically integrated application, PressLift.

Presslift will tap even further into the social media implications of with functionality on Facebook and Twitter, applications which Darabi certainly knows her way around: the number of her followers on either of those sites would be more than enough to convince any company to hire her as their social media marketing guru. Prior to the Times, Darabi served for the Exec. Director of PR, Jennifer Miller, at CondeNet, and the Inaugural Day multimedia campaign she spearheaded for the Times was awarded first prize at the INMA Awards this year.

Appropriately enough, Darabi announced her departure yesterday morning via Twitter and Facebook, saying, “Next Tuesday will be my last full-day at The New York Times…It must go without saying that I will miss the beautiful brainy faces of my work family so very much.”

Read More: Darabi’s Facebook Announcement

Soraya Darabi Leaving NYT For’s New PressLift –Mediaite, Gets Into PR Market With PressLift –PRNewser

Atlantic Media Scoops Up Editor For Digital Project

adam_pasick.jpgEarlier this year, we learned of Atlantic Media‘s plans to launch a new digital property when it brought on Slate founder Michael Kinsley to oversee the mysterious project.

Today, the parent company of The Atlantic announced another new hire for the project, Adam Pasick, who will serve as managing editor. The new digital property is set to launch in early 2010 and we now know that whatever it is, it will target “global business executives.”

Previously, Pasick worked as an editor in the U.S. bureau of
Atlantic Media (which also owns The National Journal Group and Government Executive magazine) has been focusing on its online presence since August of last year, when it hit a traffic peak and hired Felix DiFillipo and Bill McGarry from Forbes and CondeNet. In September, Atlantic Media launched The Atlantic Wire as a sister site to The Atlantic‘s most notorious columnist, Andrew Sullivan, blogs regularly, and we look forward to seeing what writers Atlantic Media scoops up for their new site.

Previously: Atlantic Shifts Tide With Hires, Atlantic Wire Launches With (Media) Star-Studded Fete

Condé Nast Digital’s Schutte: We’re Not A Late Bloomer

conde333.jpgToday Folio magazine posted an interview with Drew Schutte, senior vice president and chief revenue officer of Condé Nast Digital, about the direction of Condé Nast online and the future of the publishing company.

Unsurprisingly, Schutte was defensive about Folio‘s assertion that Si Newhouse‘s titles have been late to adapt to the whole World Wide Web thing. At the same time, Schutte’s reassertion of the old Condé adage that the Internet will never replace magazines and that any digital content is merely a “supplement” to the print product is really starting to sound stale, considering the major losses Condé’s print editions have suffered lately.

Read on for some key points from Schutte’s interview

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Drew Schutte Named Senior Vice President Conde Nast Digital

new-yorker1.jpgConde Nast Digital, formerly known as CondeNet, doesn’t appear to be wasting much time with its reshuffle. The company just announced it has named Drew Schutte senior vice president & chief revenue officer effective immediately. Schutte will be responsible for managing the newly consolidated digital sales team and working closely with the publishers on integrated sales throughout all of the company’s titles.

Lisa Hughes
has been tapped to take over Schutte’s former position as vice president & publisher of The New Yorker. Hughes has been vice president & publisher of Conde Nast Traveler since 1995. Full release after the jump.

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Has Conde Nast Finally Seen the Internet Light?

voguenet.pngIs Conde Nast finally ready to set foot in the land called Internet? You will recall the company had a rough ride last November, all but shuttering Men’s Vogue and laying off more than three dozen staffers from CondeNet, its online division — a move which caused observers to ponder Conde’s “tortured relationship” with the Internet and habit of using its sites merely as a portal to sell more magazines. Well looks like this attitude may be getting an overhaul (and not a minute too soon!).

AdAge reports (full press release after the jump) that CondeNet is set to be eliminated altogether and that its functions (the aforementioned selling of ad space) will be consolidated, along with the rest of the company’s digital operations, under Conde Nast Digital, to be run by Sarah Chubb former president of CondeNet. Says one media buyer: “For the advertiser, this will help streamline the conversation to get the deals done in a more timely basis — one-stop shopping vs. multiple contact points.”

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CondeNet Announces New Sales Structure

Logo-condenet-com.gifCondeNet has announced it will restructure its sales force “in order to better meet the needs of the market” and “streamline the buying process for our clients.”

Effective immediately, CondeNet will operate one sales force to sell its online properties in the categories of food, travel, fashion/lifestyle, and teen, as well as the company’s growing portfolio of magazine Web sites.

Prior to this shift Condenet had two separate sales forces one for,, and, and one for,,,, and Full press release after the jump.

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