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Posts Tagged ‘Cookie’

Condé Nast’s Dead Titles May See New Life In Licensing Deals

gourmet2.jpgWhether its digital versions of its magazines or partnerships with e-commerce sites it’s clear Condé Nast is on the hunt for new sources of revenue.

Today’s report in Mediaweek adds that Condé may be taking it one step further in seeking a new life for its now-defunct titles, Cookie, Domino and Gourmet, in the form of things like branded kitchen appliances. In this respect, execs have been reportedly telling staffers to look to rival publisher Meredith Corp. for inspiration; the Midwestern company has been pumping out Better Homes & Gardens-branded products for years.

But, of course, don’t expect any products connected to Condé Nast brands to cheapen its namesake –that’s a fear Si Newhouse has always had, which has kept the publisher out of licensing deals before. Thoughtfully chosen, high-end partnerships are probably where this company will end up, much like last month’s tie-in with Vogue and e-commerce site Gilt Groupe. But even if Condé can squeeze some money out of its dead titles’ brand names, those products can’t make up for the magazines we miss so much.

Condé Nast’s Cultural ShiftMediaweek

Previously: Conde Keeps Gourmet Alive In App Form

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FishbowlNY’s 2009 Lists: A Timeline Of Magazine Closings

taylor_swift_blender_cover-x622200.jpgIt’s been a tough year for the publishing industry, and magazines in particular have had it rough. Every major publisher has had to shutter at least one of its titles, and some of our favorite glossies have gone to that great magazine rack in the sky.

While it would take forever to list all the over 400 magazines that have folded this year, we here at FishbowlNY put together a timeline of some of the bigger names that were shuttered this year. The bad news? It looks like in the last six months of the year the number of titles snowballed. Here’s hoping that 2010 looks a lot brighter.

After the jump, our timeline

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FishbowlNY’s 2009 Lists: Our Most Read Stories Of The Year

delonas cartoon.jpgLayoffs, magazine closures and a racially charged cartoon top FishbowlNY’s most-read stories this year. A quick skim through the list says it all about what was most important to you in 2009, from massive layoffs at Forbes and Condé Nast, to bidding mediabistro.com founder Laurel Touby farewell as she headed out on sabbatical.

1. February 18, Is the New York Post Comparing Obama to a Rabid Monkey?

2. February 9, Anderson News Suspends Operations

3. October 5, Breaking: Condé Shutters Four Magazines: Cookie, Gourmet, Two Bridal Titles

4. January 28, Will The New Yorker Fold Next?

5. October 28, Forbes Layoffs Decimate Staff

6. September 30, Exit Interview: Mediabistro Founder Laurel Touby

7. September 17, Ira Glass Reveals The End Of ‘This American Life’ TV Show

8. May 14, Times‘ Frank Bruni Leaves The Restaurant Beat Behind

9. December 15, Breaking: I.D. Magazine Shutters

10. October 26, Breaking: More Layoffs Hit Forbes

Honorable mentions:

What It’s Like To Go On The ‘Today’ Show

Exclusive: MSLO Faces Discrimination Suit After Firing ‘Phenomenal’ Staffer With Broken Back

Confessions Of A Condé Nast Layoff Victim

FishbowlNY’s 2009 Lists: The Biggest Launches Of The Year

modern2.pngNews of magazine closures was, sadly, pretty prevalent throughout 2009. But, although 428 magazines folded during the year, according to MediaFinder.com, 275 launched.

Launching a magazine or Web site in the midst of a recession is never an easy task. But we think there are a few new pubs on the block that will be around for awhile. Even mediabistro.com got in the launching spirit, debuting four new blogs this year: WebNewser, MediaJobsDaily, BayNewser and eBookNewser.

As the year closes out, here’s a look at some of the biggest launches in print and online.

Magazines
Much-anticipated travel magazine Afar celebrated its launch in August with an opulent party, pretty unheard of these days.

getmarried.jpgGet Married proved that there is still room in the bridal magazine market, despite the closure of Modern Bride and Elegant Bride this year.

And Modern added another design magazine to the mix.

Cookie may have crumbled, but Bonnier Corp. successfully split its parenting magazine into two editions, Parenting Early Years and Parenting School Years, later raising the rate base of School Years.

Other notable launches: Children’s Health, Organic Beauty, Women’s magazine VAIN and two Reader’s Digest Association launches, DIY mag Fresh Home and Rick Warren‘s Purpose Driven Connection, which folded later in the year.

After the jump, online magazine and blog launches

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What Titles Were You Sad To Lose In 2009?

gourmet.jpgIt hasn’t been the easiest year for print journalism. Crain’s New York Business reported Friday that 367 magazines have been axed in the last 12 months, with 64 going online-only, according to preliminary numbers from online database Mediafinder.com. (In October, Mediafinder said 383 had already closed up shop during the first nine months for the year).

According to The Business Insider, by July over 105 newspapers received similar treatment. Many more have had to scale back or go to an almost entirely digital format to survive.

In early October, Condé Nast took a particularly brutal hit with the shuttering of four titles: Gourmet, Cookie, Modern Bride, and Elegant Bride. And those closures came months after Condé folded Domino and Portfolio earlier in the year.

Still, it could have been worse…The New York Times is still around, despite some pessimistic predictions, right? So we here at FishbowlNY would like to hear from our readers: which closing affected you the most? Feel free to add your own to our list, and remember, we’re sticking to print publications (RIP Jossip.com) that disappeared in 2009, not including any that went online-only. And pass it along to your friends — we’ll be taking your answers into consideration next week, when we feature some year-end lists handpicked by the FishbowlNY editors. What can we say, it’s that time of year.


What print title will you miss the most?(trends)

Read More: 367 magazines shuttered in 2009Crain’s

Previously: Breaking: Condé Shutters Four Magazines: Cookie, Gourmet, Two Bridal Titles, Report: More Than 100 Magazines Shuttered In Last Three Months

On The Menu: Babble.com Founder Griscom Talks Parenting, and Making Content For Parents

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Babies and parenting took over the mediabistro.com Morning Media Menu podcast this morning, as hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Babble.com founder Rufus Griscom to talk about the future of parenting media.

Rufus talked about Babble’s growth in the three years since its launch, including an incredible boost in traffic in the last year. He attributed that to the site’s recent focus on tools, like the baby name tool.

“We’re probably the only parenting site that even attempts to do any real journalism,” Rufus added. “That actually publishes great writers and writes about people’s personal experiences [and] covers the news — news related to parenting whether it’s science, celebrity, product related…But in addition to that, we’re very focused on tools.”

Thanks to its rapid growth and respect within the parenting community, Babble has managed to survive and thrive during the current economic recession, even as parenting magazines like Cookie, which compete for the same advertisers as Babble, have folded.

“In the long run, the erosion of the print industry is good for us,” he said. “We’ve seen that already in terms of talent. We’ve interviewed, and in fact we just hired a wonderful editor, a new exec editor who came to us from Cookie. So in terms of talent, both with writers and editors…there is a lot of good talent out there because print is having such a tough time.”

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

Tallying Up The Condé Nast Layoffs — So Far

4 times square.jpgCan you believe it’s already been over two weeks since Condé Nast shuttered four titles, resulting in about 180 layoffs?

In the past few weeks, more layoffs have come to almost every surviving Condé Nast title, and all of them (except maybe The New Yorker) will likely experience cuts before the end of the year — if not the end of the week.

Read on for a round up of layoffs at Condé Nast that we’ve heard of so far. Know of any that we missed? Drop us a note.

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Report: More Than 100 Magazines Shuttered In Last Three Months

cookie cover.jpgUpdating its numbers from a few months ago, Mediafinder.com, an online database of American and Canadian periodicals, reports that more than 100 magazines have folded in the past three months, bringing the total number of pubs tracked by Mediafinder that have been shuttered this year to 383.

These latest numbers do not include the four magazines folded by Condé Nast last week, but they do include Nickelodeon and Nick Jr., and Time Inc.‘s Style & Design and Southern Accents.

However, in the last three months, 72 new magazine have launched — including titles like Afar.

The numbers also show that regional magazines are closing more frequently than other categories, but they are they most frequently launched types of magazines as well. This is the same news that came out of Mediafinder back in July — so it appears that 2009 overall has been a big year for regional mags. Business-to-business magazines have also been in flux, accounting for 75 of the new launches since January and 130 of the closures. (24 b-to-b mags also went from print to online only in 2009, Mediafinder said.)

As the number of shuttered mags add up, we can be heartened by the fact that some pubs are taking a chance and launching in this harsh climate. They’re just simply not launching as quickly as they’re folding.

Earlier: More Evidence That The Magazine Industry Is In Trouble

What’s Left At Condé Nast?

conde nast logo.jpgCondé Nast is one of the largest magazine publishers in the U.S., and the news earlier this week that it was shuttering four titles really didn’t change that.

Condé still has 18 consumer magazine titles, plus two trades — WWD and Footwear News — under its Fairchild Publications arm. But the company had been working hard to streamline it portfolio in the past year. In addition to Cookie, Gourmet, Modern Bride and Elegant Bride, which all folded this week, the company has shuttered several titles this year. Men’s Vogue went a year ago, followed by men’s wear trade pub DNR (our former home), Domino and then Portfolio

So what’s left?

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Bonnier Picks Up Parenting Title Conceive

Conceive cover.jpgIn a week where Condé Nast shuttered parenting magazine Cookie, rival magazine publisher Bonnier Corp. is beefing up its parenting portfolio with the purchase of Conceive magazine.

The formerly independently published magazine — founded by Kim Hahn in 2004 — will join Bonnier’s other magazines in the category, Parenting and Babytalk. Conceive‘s entire staff will be joining the Bonnier team, and the magazine’s Web site, Conceive On-Air radio show and several related books are also part of the deal.

This new addition to the Bonnier family is surprising, especially considering what other companies like Condé are doing. Instead of folding titles, Bonnier has been collecting them, even ones within the same category. This is the company’s fourth acquisition in the past year. In June, the Florida-based publisher bought five enthusiast titles from Hachette Filipacchi, including Popular Photography, Flying, Boating, Sound & Vision and American Photo.

Full release after the jump

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