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Posts Tagged ‘Cosmopolitan’

Fashion Editor Recalls Cosmopolitan Power Play

At age 31, Zoey Washington is sitting pretty. She’s worked for Marie Claire, Vogue and Essence, and is currently a senior fashion editor at People Style Watch, an accessories editor for Elle and more.

GarrisonForestMotto

Washington, who attended Maryland’s Garrison Forest high school, spoke to the Baltimore Sun about her steady, impressive rise. Her answer to how she got it started reminds of the value of perseverance:

“At Garrison Forest, every senior completes a [senior project]. I wrote to the fashion director of Cosmopolitan magazine every day for roughly two months until she agreed to let me do my [project] with her (she was a graduate of Garrison). I don’t recommend that anyone repeat my behavior.”

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Joanna Coles Discusses Cosmo

Joanna Coles GRefinery29 has published an interesting and thorough interview with Joanna Coles, the editor-in-chief of Cosmopolitan.

Coles discusses a variety of subjects, and it’s well worth your time. Below are some highlights. Click through for the entire piece.

On critics who attack Cosmo for covering fashion as well as more serious issues:

I don’t understand why men are allowed to talk about sports and women aren’t allowed to talk about fashion. And, somehow women who do talk about fashion are taken less seriously than men who drone very boringly on about sports.

On how Cosmo maintains its success:

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BuzzFeed HR Exec: ‘You Can’t Have an Ego Here’

BuzzFeedLogoThe latest installment of Cosmopolitan‘s “Interview Insider” is most apt, since it relates to a media company that has – per the interview subject – ‘hired a new employee every day for months.’ We’re talking BuzzFeed.

When writer Heather Wood Rudulph asked senior vice president of talent Joel Greengrass what BuzzFeed looks for in job candidates, he gave this very useful reply:

“You need to be self-directed and know how to solve a problem on your own. But you must be excited about the opportunity to work with others and understand that you’ll become better by bouncing ideas off of colleagues.”

“You can’t have an ego in a collaborative environment such as this. If you have too much pride of ownership of an idea, this is going to be a difficult place for you to work. The other piece I look for is leadership. I want to sit across my desk from someone — whether just out of college or working in the industry for 20 years — and think, I want to work for you!”

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Cosmo Launches Subscription-Based Fitness Channel

Cosmopolitan has launched a subscription-based digital fitness channel. CosmoBody will stream exercise, wellness and lifestyle programs for $9.95 per month. There is a 10-day free trail available.

CosmoBody will include workouts from eight trainers plus other specialized content, like Cosmo’s editor Joanna Coles interviewing Kate Upton; week-long fitness challenges; cooking shows that focus on healthy foods; and more. One of the more interesting aspects of CosmoBody is that it allows users to track their progress, and eventually they’ll be able to sync the data with wearable fitness devices.

Coles and Cosmo’s fitness editor, Liz Plosser, played big roles in developing the content for CosmoBody. The questions is: Will it be enough to bring in the subscriptions? Because if the content doesn’t shine, people are not going to pay for this.

Dynamic Female Duo Now at the Helm of SheKnows

LeaAnnLemingPicThe best way to frame FishbowlNY’s phone conversation today with Lea Ann Leming, chief content officer of SheKnows (pictured, right), and newly hired editor-in-chief Amy Boshnack (pictured, below) is as follows. The company has been profitable for the past several years and expects a 30% increase in revenue in 2014.

Also worth mentioning is the fact that Cosmopolitan, a magazine where Boshnack served as managing editor from January 2005 to January 2008, has just revamped its website. When asked about the then-print vs. now-Web differences, Boshnack notes the obvious change in the speed of news and feature cycles. Per comScore, SheKnows currently averages around 40 million monthly uniques.

“A big thing for me is making sure the women reading us are having conversations,” Boshnack explains. “Part of what’s being done here is continuing to make sure that articles being published are about things women are talking about. And to feed that through our comments section, social media.”

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Morning Media Newsfeed: Rosie to The View | Amazon Woos Hachette Authors

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Rosie O’Donnell to The View (TMZ)
Rosie O’Donnell has made a deal with The View, sources say. The show is likely to make the announcement shortly. TVNewser In the wake of TMZ’s report, there is increased speculation that the new right-leaning panelist will come from the cable news ranks. Abby Huntsman, co-host of MSNBC’s The Cycle and Margaret Hoover, a CNN contributor, are being considered as co-hosts. Mediaite O’Donnell was famously one of the show’s co-hosts from 2006 to 2007. The TMZ report also says The View is actively seeking out conservative women to join the show. Sarah Palin put herself out there this week as a possibility. HuffPost O’Donnell left the show after a notorious on-air fight with Elisabeth Hasselbeck. She has been a guest on the show since then. O’Donnell’s return is the first step in the show’s overhaul. The View has seen the exit of all of its co-hosts except Goldberg this season: Sherri Shepherd and Jenny McCarthy recently announced their exits, and Barbara Walters retired in May. Variety ABC daytime execs are in the midst of a extensive search for new producers to take the reins of The View as the show prepares to replace most of its panelists for its 18th season.

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Cosmo Revamps Website

Cosmopolitan.com has received quite a makeover. The site is slicker, faster and cleaner than the old version. Yes, it has the “mobile look” that many people don’t like — featuring the clickable menu in the upper lefthand corner of the page — but Cosmo’s isn’t as clunky as some we’ve seen.

An interesting aspect of the new site is something called “Marketplace,” which is essentially just a collection of sponsored links. By clicking “Best Designer Dresses,” you’re taken to another set of links to the advertisers’ sites. Marketplace is definitely one of the more clever forms of native advertising that we’ve seen.

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Reuters, CNN and Cosmo Add to Teams

A couple Revolving Door items to note today, involving Reuters, CNN and Cosmopolitan. Details are below.

    • Eric Effron has been named Reuters’ news editor for the Americas. Effron has been with Reuters since 2010, serving as editor of Reuters Legal. Prior to joining Reuters, Effron served as The Week’s executive editor and managing editor. He begins his new Reuters role on August 1.
    • CNN has named Samantha Barry its senior director of social news. She comes to the company from BBC World News, where she served as a social media producer.
    • Elizabeth Narins has been named Cosmopolitan.com’s fitness editor, a new role at the magazine. Narins was most recently  Women’s Health’s online editor of social media and special projects.

Katy Perry Nabs Cosmo’s First Ever Global Cover

For reasons we do not understand, Katy Perry is extremely popular. Her music is mediocre, her outfits are seemingly chosen by a drunk, blind stylist, and she tweets things like “Make grilled cheese fer you da best,” but no matter! The people of the world have spoken, and they want more Perry, not less. So Cosmopolitan is giving it to them.

Cosmo has announced that Perry will grace the front of the magazine’s first ever global cover. That means Perry will appear on the front of all 62 editions of the glossy. Joanna Coles, Cosmo’s editor, considered Perry the perfect fit.

“Katy’s music and attitude have universal appeal to young women everywhere,” said Coles, in a statement. “She crosses all cultural boundaries. Her music is soulful and empowering in equal measure.”

What does it mean that Perry is a global icon? Well, before we answer that, we’re going to have a drink or 10. We’ll let you know what we come up with later.

Redbook EIC Moves Over to Dr. Oz The Good Life

JillHerzigPicAlison Brower‘s decision to leave the Hearst fold and return to California is good news for Jill Herzig (pictured). Ahead of the full launch of Dr. Oz The Good Life this summer with the arrival of the August/September issue, she has been tapped to replace Brower as editor-in-chief.

From today’s announcement:

Herzig had been editor-in-chief of Redbook since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. Prior to Redbook, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.

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