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Posts Tagged ‘Cosmopolitan’

Cosmo Bringing Comedy to NBC

Cosmopolitan and its editor, Joanna Coles, are bringing a single-camera comedy to NBC. According to Deadline, Coles will serve as an executive producer, along with Leslye Headland (who is also writing and directing), Ruben Fleischer and David Bernad.

The show center on a down-on-her-luck political blogger who restarts her life as a sex editor for a progressive women’s magazine. That’s where Cosmo comes in.

Cosmo was a must read for me growing up,” Headland told Deadline. “Under Joanna’s influence, the magazine embodies topics for every modern female, which makes this a perfect union.”

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Mulling That Taylor Swift Mullet

Not everyone has gone down the mullet road for their critique of the Taylor Swift November 2014 cover of British Vogue, which hits iPads tomorrow and newsstands Monday. But FishbowlNY so appreciates those who have.

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A commenter over at Refinery 29 points out that the above isn’t really a mullet but rather just gelled bangs. Luckily, that didn’t stop the good folks at a site that rhymes with the title of Swift’s upcoming October 27 album from putting together a mullet slide show in the singer’s retro-look honor. The young superstar may not appreciate being roped in with Mel Gibson; on the other hand, references to people like Joan Jett is probably just what she was aiming for.

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Joanna Coles Named Editorial Director of Seventeen

Joanna Coles GCosmopolitan’s editor-in-chief Joanna Coles has an additional role at Hearst Magazines — editorial director of Seventeen. Coles has been editor of Cosmo since 2012.

“Like CosmoSeventeen speaks to an audience of millennial women, and while their readers are at very different life stages, they share a love of style and entertainment and value independence and equality,” said Hearst Magazines president David Carey, in a statement. “Both brands enjoy strong advertising support from a similar group of national marketers across a range of categories as well.”

Ann Shoket, who had served as Seventeen’s editor-in-chief for the past seven years, is stepping down to “persue other media projects,” according to Hearst. She will also remain a consultant at the company.

A new editor-in-chief for Seventeen will be named soon.

Morning Media Newsfeed: Kal Penn Joins Fusion for Midterms | SoftBank, DWA Talks Cool

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Kal Penn Named Special Correspondent of Fusion’s Midterm Mayhem (TVNewser)
Actor Kal Penn is joining Fusion as a special correspondent for its midterm election coverage. Fusion’s election coverage plans include a nightly primetime program Midterm Mayhem: The Ultimate Political Smackdown hosted by Fusion’s Nando Vila. FishbowlDC In addition to its television broadcast, the program will be livestreamed. Midterm Mayhem will be hosted by Vila with contributions from anchors Jorge Ramos and Alicia Menendez and Fusion’s Alice Brennan and Romina Puga. Capital New York Fusion is still modestly distributed, with Comcast, Time Warner Cable and DirecTV among the major distributors that don’t yet carry the channel. The livestream — which will only apply to the month-long midterm election series — is a chance for viewers who don’t get Fusion to sample its programming, with the goal of getting them to lobby their pay-TV provider to carry the channel. The channel held a similar stunt tied to its coverage of the 2014 World Cup from Brazil. THR Penn is known for his roles in the Harold And Kumar trilogy, The Namesake, House and How I Met Your Mother. In 2009, he took a break from acting to work as an associate director of the White House’s Office of Public Engagement, serving as the Obama administration’s liaison to young Americans. Politico / Dylan Byers on Media The show aims to “bring viewers all the essential political news of the day and answer questions of fundamental importance to Fusion’s audience,” the network said in a release. It premieres Sunday, Oct. 5, at 9:30 p.m. and runs until Election Day.

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The Origins of a Feminist Food Quarterly

Cosmopolitan senior political writer Jill Filipovic recently sat down with the principals responsible for new food and culture quarterly Render: founder and creative director Gabi de Leon; executive director Danielle Knott; and editor-in-chief Lisa Knisely.

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De Leon, who is based in the rising food mecca of Portland, Oregon, kicked off the conversation with some candid, personal information about the spark for the publication:

Render is the product of my four years spent confronting my disordered eating while attending Pacific Northwest College of Art (PNCA). I developed anorexia in my first semester and recovered before my second semester, but that didn’t mean that I was “better” or that I was eating like ‘normal.’”

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Fashion Editor Recalls Cosmopolitan Power Play

At age 31, Zoey Washington is sitting pretty. She’s worked for Marie Claire, Vogue and Essence, and is currently a senior fashion editor at People Style Watch, an accessories editor for Elle and more.

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Washington, who attended Maryland’s Garrison Forest high school, spoke to the Baltimore Sun about her steady, impressive rise. Her answer to how she got it started reminds of the value of perseverance:

“At Garrison Forest, every senior completes a [senior project]. I wrote to the fashion director of Cosmopolitan magazine every day for roughly two months until she agreed to let me do my [project] with her (she was a graduate of Garrison). I don’t recommend that anyone repeat my behavior.”

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Joanna Coles Discusses Cosmo

Joanna Coles GRefinery29 has published an interesting and thorough interview with Joanna Coles, the editor-in-chief of Cosmopolitan.

Coles discusses a variety of subjects, and it’s well worth your time. Below are some highlights. Click through for the entire piece.

On critics who attack Cosmo for covering fashion as well as more serious issues:

I don’t understand why men are allowed to talk about sports and women aren’t allowed to talk about fashion. And, somehow women who do talk about fashion are taken less seriously than men who drone very boringly on about sports.

On how Cosmo maintains its success:

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BuzzFeed HR Exec: ‘You Can’t Have an Ego Here’

BuzzFeedLogoThe latest installment of Cosmopolitan‘s “Interview Insider” is most apt, since it relates to a media company that has – per the interview subject – ‘hired a new employee every day for months.’ We’re talking BuzzFeed.

When writer Heather Wood Rudulph asked senior vice president of talent Joel Greengrass what BuzzFeed looks for in job candidates, he gave this very useful reply:

“You need to be self-directed and know how to solve a problem on your own. But you must be excited about the opportunity to work with others and understand that you’ll become better by bouncing ideas off of colleagues.”

“You can’t have an ego in a collaborative environment such as this. If you have too much pride of ownership of an idea, this is going to be a difficult place for you to work. The other piece I look for is leadership. I want to sit across my desk from someone — whether just out of college or working in the industry for 20 years — and think, I want to work for you!”

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Cosmo Launches Subscription-Based Fitness Channel

Cosmopolitan has launched a subscription-based digital fitness channel. CosmoBody will stream exercise, wellness and lifestyle programs for $9.95 per month. There is a 10-day free trail available.

CosmoBody will include workouts from eight trainers plus other specialized content, like Cosmo’s editor Joanna Coles interviewing Kate Upton; week-long fitness challenges; cooking shows that focus on healthy foods; and more. One of the more interesting aspects of CosmoBody is that it allows users to track their progress, and eventually they’ll be able to sync the data with wearable fitness devices.

Coles and Cosmo’s fitness editor, Liz Plosser, played big roles in developing the content for CosmoBody. The questions is: Will it be enough to bring in the subscriptions? Because if the content doesn’t shine, people are not going to pay for this.

Dynamic Female Duo Now at the Helm of SheKnows

LeaAnnLemingPicThe best way to frame FishbowlNY’s phone conversation today with Lea Ann Leming, chief content officer of SheKnows (pictured, right), and newly hired editor-in-chief Amy Boshnack (pictured, below) is as follows. The company has been profitable for the past several years and expects a 30% increase in revenue in 2014.

Also worth mentioning is the fact that Cosmopolitan, a magazine where Boshnack served as managing editor from January 2005 to January 2008, has just revamped its website. When asked about the then-print vs. now-Web differences, Boshnack notes the obvious change in the speed of news and feature cycles. Per comScore, SheKnows currently averages around 40 million monthly uniques.

“A big thing for me is making sure the women reading us are having conversations,” Boshnack explains. “Part of what’s being done here is continuing to make sure that articles being published are about things women are talking about. And to feed that through our comments section, social media.”

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