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Posts Tagged ‘Cosmopolitan’

Cosmo Launches Subscription-Based Fitness Channel

Cosmopolitan has launched a subscription-based digital fitness channel. CosmoBody will stream exercise, wellness and lifestyle programs for $9.95 per month. There is a 10-day free trail available.

CosmoBody will include workouts from eight trainers plus other specialized content, like Cosmo’s editor Joanna Coles interviewing Kate Upton; week-long fitness challenges; cooking shows that focus on healthy foods; and more. One of the more interesting aspects of CosmoBody is that it allows users to track their progress, and eventually they’ll be able to sync the data with wearable fitness devices.

Coles and Cosmo’s fitness editor, Liz Plosser, played big roles in developing the content for CosmoBody. The questions is: Will it be enough to bring in the subscriptions? Because if the content doesn’t shine, people are not going to pay for this.

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Dynamic Female Duo Now at the Helm of SheKnows

LeaAnnLemingPicThe best way to frame FishbowlNY’s phone conversation today with Lea Ann Leming, chief content officer of SheKnows (pictured, right), and newly hired editor-in-chief Amy Boshnack (pictured, below) is as follows. The company has been profitable for the past several years and expects a 30% increase in revenue in 2014.

Also worth mentioning is the fact that Cosmopolitan, a magazine where Boshnack served as managing editor from January 2005 to January 2008, has just revamped its website. When asked about the then-print vs. now-Web differences, Boshnack notes the obvious change in the speed of news and feature cycles. Per comScore, SheKnows currently averages around 40 million monthly uniques.

“A big thing for me is making sure the women reading us are having conversations,” Boshnack explains. “Part of what’s being done here is continuing to make sure that articles being published are about things women are talking about. And to feed that through our comments section, social media.”

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Morning Media Newsfeed: Rosie to The View | Amazon Woos Hachette Authors

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Rosie O’Donnell to The View (TMZ)
Rosie O’Donnell has made a deal with The View, sources say. The show is likely to make the announcement shortly. TVNewser In the wake of TMZ’s report, there is increased speculation that the new right-leaning panelist will come from the cable news ranks. Abby Huntsman, co-host of MSNBC’s The Cycle and Margaret Hoover, a CNN contributor, are being considered as co-hosts. Mediaite O’Donnell was famously one of the show’s co-hosts from 2006 to 2007. The TMZ report also says The View is actively seeking out conservative women to join the show. Sarah Palin put herself out there this week as a possibility. HuffPost O’Donnell left the show after a notorious on-air fight with Elisabeth Hasselbeck. She has been a guest on the show since then. O’Donnell’s return is the first step in the show’s overhaul. The View has seen the exit of all of its co-hosts except Goldberg this season: Sherri Shepherd and Jenny McCarthy recently announced their exits, and Barbara Walters retired in May. Variety ABC daytime execs are in the midst of a extensive search for new producers to take the reins of The View as the show prepares to replace most of its panelists for its 18th season.

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Cosmo Revamps Website

Cosmopolitan.com has received quite a makeover. The site is slicker, faster and cleaner than the old version. Yes, it has the “mobile look” that many people don’t like — featuring the clickable menu in the upper lefthand corner of the page — but Cosmo’s isn’t as clunky as some we’ve seen.

An interesting aspect of the new site is something called “Marketplace,” which is essentially just a collection of sponsored links. By clicking “Best Designer Dresses,” you’re taken to another set of links to the advertisers’ sites. Marketplace is definitely one of the more clever forms of native advertising that we’ve seen.

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Reuters, CNN and Cosmo Add to Teams

A couple Revolving Door items to note today, involving Reuters, CNN and Cosmopolitan. Details are below.

    • Eric Effron has been named Reuters’ news editor for the Americas. Effron has been with Reuters since 2010, serving as editor of Reuters Legal. Prior to joining Reuters, Effron served as The Week’s executive editor and managing editor. He begins his new Reuters role on August 1.
    • CNN has named Samantha Barry its senior director of social news. She comes to the company from BBC World News, where she served as a social media producer.
    • Elizabeth Narins has been named Cosmopolitan.com’s fitness editor, a new role at the magazine. Narins was most recently  Women’s Health’s online editor of social media and special projects.

Katy Perry Nabs Cosmo’s First Ever Global Cover

For reasons we do not understand, Katy Perry is extremely popular. Her music is mediocre, her outfits are seemingly chosen by a drunk, blind stylist, and she tweets things like “Make grilled cheese fer you da best,” but no matter! The people of the world have spoken, and they want more Perry, not less. So Cosmopolitan is giving it to them.

Cosmo has announced that Perry will grace the front of the magazine’s first ever global cover. That means Perry will appear on the front of all 62 editions of the glossy. Joanna Coles, Cosmo’s editor, considered Perry the perfect fit.

“Katy’s music and attitude have universal appeal to young women everywhere,” said Coles, in a statement. “She crosses all cultural boundaries. Her music is soulful and empowering in equal measure.”

What does it mean that Perry is a global icon? Well, before we answer that, we’re going to have a drink or 10. We’ll let you know what we come up with later.

Redbook EIC Moves Over to Dr. Oz The Good Life

JillHerzigPicAlison Brower‘s decision to leave the Hearst fold and return to California is good news for Jill Herzig (pictured). Ahead of the full launch of Dr. Oz The Good Life this summer with the arrival of the August/September issue, she has been tapped to replace Brower as editor-in-chief.

From today’s announcement:

Herzig had been editor-in-chief of Redbook since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. Prior to Redbook, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.

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Morning Media Newsfeed: CBS News Taps Capus | MSNBC Apologizes | Disney’s Earnings Soar

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Steve Capus Named Executive Producer of CBS Evening News (TVNewser)
Former NBC News president Steve Capus is joining CBS News as the executive producer of CBS Evening News With Scott Pelley and executive editor of the news division. He will begin in his new role in July. Capital New York Capus is no stranger to the evening news beat. He served four years as executive producer of the NBC Nightly News With Brian Williams before taking over NBC’s news division in 2005. Capus is currently an “executive in residence” at IESE Business School at the University of Navarra, a role he will continue in after he joins CBS. HuffPost / AP Capus left NBC in 2013 after eight years as president of the news division, part of a turnover triggered by troubles at the Today show. He was Tom Brokaw’s last executive producer at NBC’s Nightly News and is close to Williams, whom he will now compete with each night. Capus will also have broader responsibilities as executive editor of CBS News, behind chairman Jeff Fager and president David Rhodes. Politico / Dylan Byers on Media His appointment has raised internal speculation that he’s in line to succeed Rhodes, perhaps as early as next year. Several CBS News sources believe that Les Moonves, the chairman and CEO of CBS Corp., tapped Capus in order to position him for that role. THR Rhodes and Capus have been in discussions for several months with more specific talks about the Evening News role evolving over the last few weeks. The broadcast has been on a rating uptick since Pelley took over; notching a gain of 6 percent so far this season among total viewers. But it is still stuck in third behind Nightly News and ABC World News With Diane Sawyer.

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Morning Media Newsfeed: Separatists in Ukraine Seize TV HQ | CNN Raises Ethical Questions | Gregory Slams Report

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Separatists Seize Control of TV HQ in East Ukraine City (Reuters)
Pro-Russian separatists on Sunday seized control of the offices of regional state television in the eastern Ukrainian city of Donetsk and said they would take it off air and broadcast a Kremlin-backed Russian channel instead. Sky News Four men wearing masks and armed with truncheons were standing at the entrance to the building in Donetsk, while more separatists could be seen inside wearing camouflage fatigues. The regional governor’s office and the city hall in Donetsk have already been seized by separatists. NBC News About 15 police officers were standing a short distance away but were not trying to resist the separatists. A crowd of around 400 people surrounded the building and shouted “Russia!” and “Referendum!,” a reference to a vote the separatists want to hold on seceding from Ukraine. The protesters later drifted away, but the separatist guards on the doors remained. One of the masked men at the entrance, who asked why the building had been seized, said: “They show lies; they try to influence the people and they broadcast misinformation.” The Guardian The station’s shaken director, Oleg Dzholos, emerged soon afterward to say that the separatists had brought with them a technician who was turning off Kiev television and replacing it with Rossiya 24. The Russian state channel calls Ukraine’s pro-western leaders “fascists” and frequently runs montages of them with footage of the Nazis. “We hope to continue broadcasting,” Dzholos said. His staff of 250 would be back at work on Monday morning, he said. WSJ Sunday’s incident marked an escalation in the struggle between pro-Russian protesters who want to turn Ukraine’s industrial heartland into a sovereign republic and Kiev’s interim government, which has tried, without success, to defeat a separatist rebellion that threatens the unity of the country. Ukraine accuses Russia of stirring up the separatist unrest by broadcasting strident anti-Kiev views on Russian television channels and by sending covert operatives to help organize the insurgency, particularly in Slovyansk, a city north of Donetsk that has been taken over by heavily armed gunmen. Moscow denies any role.

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Theresa Griggs Named Creative Director of Cosmo

Theresa Griggs has been named the new creative director of Cosmopolitan. Griggs comes to Cosmo from Women’s Health, where she served as design director since 2010. Prior to her time at Women’s Health, Griggs was Glamour’s art director for two years. She also formerly served as Entertainment Weekly’s art director.

“Theresa is a superb magazine designer and I’m thrilled she’s coming on board,” said Joanna Coles, Cosmo’s editor, in a statement. “She’s the final piece of the puzzle to the team I’ve assembled at Cosmo and I look forward to evolving the look of the magazine with her.”

Griggs’ appointment is effective May 12.

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