Local pop star Beyoncé is pissing off parents across the pond. The ad for her new perfume “Heat” has been taking a lot of heat for broadcasting during daytime television in the UK, when children are likely to be parked in front of the tube. The Brits have now banned the airing of the super sexy commercial before 7:30 p.m.

Coty, the company that manufactures the perfume, defended the ad. It was not, they explained, “overtly graphic or explicitly sexual and at no point was Beyoncé naked.” The company stopped short of calling parents of young children uptight prudes.

C’mon, would you want Junior watching this with his cartoons?