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Posts Tagged ‘Cousin Brucie’

‘Cousin’ Brucie Returns to WCBS-FM in Commercials

Someone heard doing a commercial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.

For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights.

Now, his famous voice is back on WCBS-FM, but this time to shill for Lexus.

Morrow tells FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July.  As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.

“They loved it so much, they called me the next day and asked me if I’d do their commercials for them,” Morrow says.

He says the ads run on all CBS Radio stations in New York.

That deal, though, almost didn’t happen.

Brucie came close to saying no to the one-time return on his beloved CBS-FM, still sore about the ugly 2005 flip to the jockless Jack-FM.

He says Jim Ryan, who became program director around the same time as the station anniversary last summer, kept pursuing Morrow to be part of the special weekend of music and memories.

“No way am I ever going to come back to that radio station,” Morrow recalls telling Ryan. “These people did a terrible thing, they’re nasty people and I can’t forgive them.”

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WCBS-FM Celebrating 40th with Reunion Weekend

It’s a weekend four decades in the making. WCBS-FM, the venerable Oldies turned Classic Hits station, is marking a milestone, after launching the vintage Top 40 tunes on July 7, 1972. To commemorate the occasion, the station is welcoming back, or playing vintage clips of, CBS-FM’s most popular DJs.

The call letters were created in the 1940s. In those nascent days of radio, WCBS-FM was simply a simulcast for the WCBS-AM’s programming.

Finally in 1966, CBS-FM started its own format. The Easy Listening, “Young Sound” was born. A year later, a plane crash into the transmitter, forced WCBS-AM to debut its all-news format on the FM tower.

In 1969, WCBS-FM, still seeking an identity, opted for a freeform rock genre, molded in the WOR-FM and WNEW-FM style.

But it was until 1972 that CBS-FM had its niche in New York–Oldies.

Bill Brown, longtime midday jock, and late night DJ Don K. Reed were CBS-FM “originals” from the freeform days.

The station wasn’t just the greatest oldies or greatest hits of the last 40 years. It showcased some of greatest jocks in history. Dan Ingram, Ron Lundy, Harry Harrison, “Triple D” Dandy Dan Daniel, Bob Shannon, Dan Taylor, and “Broadway” Bill Lee are just a select few that could be inducted into the CBS-FM “Hall of Fame.”

Ironically, as the audience got “older,” the music got younger. In the last several years, the original feel has been slightly altered to focus on the 1970s and 1980s, while putting the 1950s “Oldies” into “semi-retirement.”

The weekend lineup after the jump.

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Bob Pittman, One-Time WNBC-AM Programmer, Named a Clear Channel CEO

Bob Pittman, whose had a successful media run as broadcasting executive, has been named Clear Channel CEO of Media Holdings.

Pittman joined the company last November as chairman of Media and Entertainment Platforms, helping to transform Clear Channel from a traditional “old media” company to a media and entertainment company for the digital age. 

In his new role, Pittman will oversee the company’s global media properties, including broadcast, digital and mobile syndication, media representation and outdoor.

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John Tesh Talks Radio Show, NBA on NBC Theme

John Tesh is an accomplished musician, with gold albums, music Emmy Awards, and sell-out concerts to his credit. 

To a different crowd, Tesh gained household name recognition from his decade run on Entertainment Tonight.

While the versatile performer always has projects on his plate, Tesh’s main focus is his self-titled daily syndicated radio show. Heard on 382 stations, the program is heard locally on Farmingdale, New York’s WKJY/KJOY.

However, Tesh broadcasts his show on most days from Los Angeles.

On this day, Tesh recorded the program in Manhattan, as he would be at a KJOY promotional event in Franklin Square later in the day. That’s where FishbowlNY caught up with him.

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Q104.3′s Carol Miller ‘Just as Enthusiastic’ After Nearly 40 Years on New York Radio

Her voice has been synonymous with Classic Rock in New York for four decades. Carol Miller, with a one-part powerful, one-part silky voice, has been a distinctly unique combination for the genre. DJs are taught to speak to their audiences individually, but Miller mastered that trait. 

After a brief stint at WNEW-FM, she established herself in the mid-1970s at WPLJ.

The 1980s, and through the 1990s, meant a return to the legendary WNEW. That led to her current run at Clear Channel’s WAXQ/Q104.3 since 2004.

Her radio journey began as a girl growing up on Long Island, hearing the WMCA Good Guys and WABC All Americans.

“I was one of those kids that listened to my transistor all the time …I really loved it, but I never thought of it as a career because it was not what a girl would do—be a fun Cousin Brucie type of person.”

By the time Miller arrived at the University of Pennsylvania that all changed—sort of.

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Program Director Brian Thomas Responds to CBS-FM Criticism

We reported earlier this week that a former WCBS-FM music director was critical of the differences between the Oldies station then and its Classic Hits version today.

FishbowlNY reached out to CBS-FM program director Brian Thomas for a comment on that article.

Thomas says the original headline should have been called “Different Era-Different Styles of DJs.”

“Comparing jocks of different era is like comparing Arnold Palmer to Tiger Woods,” Thomas says.

Richard Lorenzo said earlier in the week that CBS-FM lacks style today.

“The ones [jocks] then weren’t necessarily more intelligent, but they were more enjoyable because they were into the craft more deeply,” Lorenzo said.

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Is WABC Radio Misleading Listeners?

Before listeners hear Rush Limbaugh each afternoon on WABC, they are greeted by the booming sound of Johnny Donovan.

Each hour Donovan, a former Musicradio 77 WABC DJ, announces:

“Broadcasting from high atop the WABC broadcast center, overlooking Madison Square Garden in midtown Manhattan, this is New York City‘s most listened to talk radio host: Rush Limbaugh.”

The average listener might think Limbaugh is opening the mic at the WABC studios in New York. In reality, though, Limbaugh is 1,200 miles south in Florida.

“I wouldn’t dream of changing the original show open,” Laurie Cantillo, WABC program director, tells FishbowlNY. “The Rush open…is as much a part of the history of WABC as Johnny Donovan and Cousin Brucie.”

Limbaugh made headlines last year when he decided to sell his Fifth Avenue penthouse over the state’s stringent tax code.

At the time, he told his radio minions that his plan was to “get out New York totally.”

Cantillo says, “I assure you that Rush listeners know that Rush lives in West Palm Beach and why he left New York.”

Over the summer, Limbaugh made good on his promise, officially skipping town.