In a move that mirrors Oprah‘s departure from broadcast television, Martha Stewart is in the works with The Hallmark Channel to move her show out of broadcast syndication and onto cable.
Hopefully the move will boost ratings of “The Martha Stewart Show,” which have been consistently lower than that of her daytime contemporaries. Starting in September, Martha Stewart Omnimedia will be providing Hallmark with two and a half hours of programming a day in exchange for a consistent time slot nationwide and a brand cross-promotion that will be symbiotic for both the lifestyle host and the Crown Media Holdings channel.
Read More: Martha Stewart Moves Her Show to Hallmark Channel –New York Times
Previously: Oprah Set To Leave Broadcast TV In 2011