As first reported by TheWrap’s Lucas Shaw, Shira Lazar and business partner Damon Berger have taken a giant leap forward. Their weekday Web TV show venture What’s Trending is now partly owned by Bedrocket Media Ventures in exchange for a capital influx in the low seven-figure range.

Since Bedrocket is located right here in Lower Manhattan, on Broadway, FishbowlNY decided to check in with “disruptive media firm” founder-CEO Brian Bedol to find out how the Lazar deal came about. “I think I originally met Shira and Damon at VidCon last year [in Anaheim],” he explains. “I had been aware of What’s Trending, but didn’t know them.”

“It was one of those things that just started really as a conversation, where they invited me to have a drink and were just picking my brain a little bit on what they were doing,” Bedol continues. “They were beginning to look for capital to grow, and I really liked the way they approached the business and the way they thought. As I was trying to help with with a little advice, I began to think it would be a good partnership for Bedrocket.”

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