Last night, media bar Destination (co-owned by Dan Maccarone of Hard Candy Shell, which has redesigned major media sites from Gawker to Eater) hosted a book release party for This Is Why You’re Fat, a meme-to-book deal in the six figures co-written by Gawker videographer Richard Blakeley and Buzzfeed‘s Jessica Amason. The event was co-hosted by Obliterati, a monthly media party started by Nick McGlynn of Random Night Out after Blakeley discontinued his Media Meshing soirees last year.

Earlier in the day, Amason hosted a book release celebration of her own, asking dedicated foodies to travel between six food trucks around the city, order a special This Is Why You’re Fat-inspired culinary creation and post pictures of themselves eating it to Twitter. The event, dubbed the “Eat N Tweet Challenge,” kicked off at 11 a.m., and by the time we made our way to the Van Leeuwen Artisan Ice Cream at 5th Ave and 23rd St. at 1 p.m., McGlynn had already claimed victory. His prize? A private party for 25 friends, catered by the food truck of his choice.

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