Could a 1977 homework assignment at Pasadena’s Art Center College of Design ultimately be responsible for the current Tournament of Roses logo? Former student Dave Bartholomew definitely thinks so.
His legal battle with the tournament and parade organizers, which began in 2007, is extensively detailed by LA Times reporter Mike Boehm. The logo, in use since the late 1980s, helps non-profit event organizers earn more than $1 million a year in licensing fees. Per Boehm’s piece:
Bartholomew contended that Susan Karasic, the officially acknowledged designer credited with having created the logo at the same school in 1981, must have taken it from drawings that he and a now-dead professor turned over to tournament officials during the spring of his senior year.