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Posts Tagged ‘David Goldin’

The Dish on Christmas at The White House | Mrs. Howard Stern and the Social Swans

LunchAtMichaels

With yesterday’s monsoon a not-so-distant memory, an SRO crowd of the usual suspects at Michael’s showed up at 55th and Fifth today. There was the requisite gathering of ladies who lunch perched at Table One (including Peggy Siegal and Beth Ostrosky Stern amid a sea of blondes) with a smattering of power brokers (Bob Barnett) and TV types (Bill Hemmer, Felicia Taylor) scattered around the room. ‘Tis the season!

Diane Clehane and Loren Ruch

Diane Clehane and Loren Ruch

I was joined today by Loren Ruch, vice president of programming partnerships and special events for HGTV, DIY Network and Great American Country. He oversees many of the networks’ high-profile specials, like the annual broadcast of White House Christmas and many popular series, including Flipping the Block, Brother vs Brother, HGTV Dream Home, HGTV Smart Home, HGTV Urban Oasis and the upcoming Sharing Paradise. I met Loren (where else?) in this very dining room a few weeks back when he was lunching with PR maven extraordinaire Judy Twersky, who always introduces me to the most interesting folks, and we decided our own “Michael’s lunch” was in order.  With White House Christmas 2014 premiering on HGTV this Sunday at 8 p.m., it was perfect timing. Everywhere you look these days, it seems an HGTV show or personality is being obsessively talked about. The Property Brothers aka the telegenic twins Drew Scott and Jonathan Scott, recently got the full People magazine treatment. Hillary Clinton frequently cites Love It or List It as one of her favorite shows and everyone I know watches House Hunters, although it’s always a bit disconcerting to realize that for what you paid for your modest East Coast home, you could buy an entire block in other parts of the country. ”House Hunters is absolutely a part of pop culture. We’re in the attainable, aspirational space,” said Loren, who explained the network’s multi-generational fan base this way: “We’re one of the few G-rated networks left on TV! We hear a lot about families watching our shows together.”

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Summer’s Social Swans, Kim Kardashian’s BFF and the Woman Behind Mad Men

1003_mockup.gifWhere else could you possibly find friends of reality stars (Come on, you can’t expect an A-lister sighting every week) and the last vestiges of Cafe Society all in one room? If it’s Wednesday, at Michael’s, of course. I couldn’t even begin to do justice to the head-spinning scene there today, so I’ll just let the roster of what passes for celebrity sightings these days speak for itself.

I was so excited about today’s lunch, because I was meeting the woman responsible for greenlighting one of my favorite shows, Mad MenChristina Wayne has had an amazing career  – she also is responsible for getting Breaking Bad on air — and I found her story fascinating. Had it not been for Christina’s spot-on instincts, Matt Weiner‘s script, which had been floating around for eights years at that point, might not ever have seen the light of day.  The former AMC senior vice-president of scripted series and mini-series is now president of Cineflix Studios and executive producer of the new BBC America series, Copper — but I’m getting ahead of myself.

A born and bred New Yorker who grew up on the Upper East Side, Christina decided to move back after 12 years in Los Angeles for personal reasons in 2005 (“There was no one left to date!”) and after receiving a call from a friend asking if she’d be interested in working with AMC. Up until that point, the network was pretty much airing nothing but old movies. “I had no idea what AMC was. I thought he was talking about the movie theater chain,” said Christina. Back then, the basic cabler was looking to develop scripted content; Christina signed on as a consultant as the net’s “creative voice,”  but didn’t want to tell her screenwriter friends since, at the time, working in television seemed like a step down and “an embarrassment.”

Diane Clehane and Christina Wayne
Diane Clehane and Christina Wayne

She started by calling everyone she knew in L.A. and wound up with the script for Broken Trail, a huge hit starring Robert Duvall that got the greenlight in eight days. When she read the script for Mad Men on a flight back from Los Angeles, she knew she had something special. AMC wasn’t able to get a studio to pick it up, so the pilot was self-financed for $3.3 million and the rest, as they say, is television history. Without a huge marketing budget, Christina attributes a lot of Mad Men‘s buzz to the nonstop coverage it received in The New York Times who covered the show from every angle possible. “The show was their lovechild,” she said. And still is, I’d say.

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