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Posts Tagged ‘David Hirschman’

Street Fight Looks Inside The Local Movement

The hyperlocal trend has more buzz right now than a Lady Gaga outfit (or even egg), so it’s no surprise that someone has finally decided to launch a site dedicated to taking a peek inside that growing market.

Street Fight, which just launched today, does just that. The site is dedicated to bringing coverage to the world of hyperlocal media, advertising and companies.

Co-founders Laura Rich and David Hirschman already have plenty of material lined up. There’s an interview with the CEO of Gowalla, Josh Williams, who says that Groupon and LivingSocial better evolve or get left behind, a daily news roundup, columns analyzing new ideas, and a look at the week’s best investment or strategy.

Hirschman tells FishbowlNY that Street Fight is providing a service that is desperately needed as activity around the hyperlocal movement increases.

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Mediabistro Course

Freelancing 101

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Gayle King Adds Insight Into Oprah’s Decision To Leave TV

gayleking.jpgMediabistro has scored an interview with Gayle King just days after her best friend Oprah Winfrey announced plans to leave her broadcast television talk show behind in 2011. “Oprah shared her thoughts with people she trusts, but at the end of the day, she made this decision on her own,” King said.

Interviewer David Hirschman also asked the Sirius XM radio show host and O, The Oprah Magazine editor-at-large about Oprah’s plans for the future, whether King would ever considering hosting a television show again and if she plans to get involved in Oprah’s new cable network, OWN.

Read on for more of Mediabistro’s interview with King

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Vibe‘s New Owner: Revamped Mag Will Have Greater Online Focus, Broader Scope

burnett.jpgThe latest incarnation of revived hip-hop magazine Vibe may be debuting with a controversial cover model, Chris Brown, but its new owner’s plans for the pub seem pretty sound.

Today, mediabistro.com got a chance to pick the brain of Leonard Burnett, co-CEO and group publisher of Uptown Media Group, part of the group that purchased Vibe earlier this year and is working to reposition and relaunch it. In an interview with David Hirschman, Burnett explained where he thought Vibe had gone wrong in the past and laid out the new publisher’s plans for the future:

Vibe thrived off of urban fashion, music, and automotive — and then when you go into ’05, ’06, and ’07 [the advertising] just kept deteriorating. First it was a shift over to digital [for advertisers] and then when the dollars started to even back out, the dollars that you are counting on for the print side in certain categories just started to evaporate at a much faster rate than we were able to break new categories.

The book also didn’t lend itself [to these new categories]. [Vibe's] aesthetic perspective and editorial focus [originally spoke] to a very broad and important perspective of what urban music and culture meant (which really wasn’t just rap, but R&B, reggae, and gospel, and anything you can move and dance to — and even where the consumer was going with the blending of Jay-Z and Coldplay, and this sort of rap and alternative rock). We went from being the kind of Rolling Stone of urban culture to competing with The Source and XXL. These are great books, but…Rolling Stone is really the music and culture magazine that has stood the test of time — and when you look at the breadth of what they have with the core of it being rock ‘n roll, mixing the old with the new and the influx of urban, and the political scene, the fashion scene.

So now, from an editorial perspective, we are going back to an editorial discussion that was much broader than it was. It has a lot better visuals. We’re going back to great photography, which was always such a big component of the editorial product. The book will be much more visual and have a better quality of paper. The consumer should look up to VibeVibe is showing them something that they don’t know about, and give them something to aspire to. Not like Uptown, but something new and on the cutting edge.”

Read more of Burnett’s interview for more on Vibe‘s new digital product and the decision to hire a new editor.

Earlier: Vibe Relaunches With Maybe Not The Best Cover Celebrity

Graydon Carter’s Bush Bashing Has Yet To ‘Run Its Course’

Vanity Fair editor Graydon Carter is still political.

The Columbia Journalism Review reviews Carter’s 2004 pledge to mediabistro.com that his involvement in bashing the Bush administration in the form of a monthly editor’s letter had “probably run its course”:

David Hirschman‘s question for a 2004 Media Bistro article was the same one reporters had been asking Graydon Carter for more than a year: “Do you plan to keep Vanity Fair more political?” Hirschman was referring to the magazine generally and to Carter’s ferocious editor’s letters in particular, which, since 2003, had become an outlet for his disgust with the Bush administration. Carter’s reply was defensive. “Vanity Fair’s always covered politics quite heavily,” he said. “I think that my own participation has probably run its course. I’ve said everything I want to say.”

He had not, however. Two and half years have passed and Carter shows no sign of quieting his political voice.

We could’ve told you that last fall.

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