The Wall Street Journal today released its latest circulation numbers, revealing that its circulation revenue has grown more than 10 percent year over year.
According to numbers reported to the Audit Bureau of Circulations, the Journal said that its circulation is 2.024 million as of September 2009, compared to 2.012 last year. Individual paid circulation is up .78 percent, to 1.4 million. (The ABC’s official numbers will be released at the end of the month.)
The Journal, which has long been the number two newspaper in the U.S. based on circulation, made its announcement just a few days after Editor & Publisher revealed that USA TODAY, the nation’s largest circ paper, will show a 17 percent decline in circulation when the ABC numbers come out on October 26. E&P said that USA TODAY‘s circ will drop from its March 2009 numbers of 2.1 million to about 1.88 million, meaning the Journal will take its place in the number one slot.
What does this shift in the largest circulation newspaper in the country mean?