Gawker recently posted the headline, “Tumblr Is Launching Its Own Journalism Operation.” Our immediate thoughts: Wow, really? That would be awesome. Or, wait, would it? Maybe not. Could be. Hmm, why would the platform want to do that?
But no need to worry BIG media. Tumblr isn’t launching a journalism department, for now at least.
The implication stems from a recent interview by Business Insider with Tumblr’s young founder and CEO David Karp, that mentioned, “There’s now an editorial team forming that will help promote stories people write and share on Tumblr too.”