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Posts Tagged ‘David Minkin’

The Atlantic Wire Rebrands as ‘The Wire’

Atlantic-Wire-Logo-1-31The Atlantic Wire, the news site from The Atlantic, has rebranded itself as simply The Wire; a completely unique name. We can’t think of anything similar. When the FishbowlNY editors think of The Wire, our minds are completely blank. We do not imagine an iconic TV show that made rich people scared to visit Baltimore.

Why did The Atlantic Wire change its name? According to Gabriel Snyder, the site’s editor, it had something to do with news.

“News is undergoing a radical transformation in the social era,” said Snyder, in a statement. ”The news is still the news, but how news breaks and the number of places it breaks has increased exponentially. The Wire is your trusted source to help you keep up.” Well said. Also, news. News and news.

Along with the site change (new url, too: thewire.com) there is one staffing shift to report. David Minkin, The Atlantic‘s associate publisher of sales strategy and operations, will also be The Wire’s head of sales and marketing.

In related news, starting next week FishbowlNY will be known as Remington Steele.

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The Atlantic Names Associate Publisher of Sales

David Minkin has been named The Atlantic’s associate publisher of sales strategy and operations, a new role at the company. Minkin was the co-founder and publisher of Breaking Media, which operates sites like Dealbreaker.com and Fashionista.com.

“Having followed David’s career for years, I am thrilled we were able to design a senior position that pairs his entrepreneurial spirit, passion for data and analytics, and marketing creativity with The Atlantic’s industry-leading sales and marketing team,” said The Atlantic’s president, M. Scott Havens, in a statement.

“It’s incredibly exciting to work with Scott and the fantastic team he’s assembled here as we continue to revolutionize what it means to be a media business in the 21st century,” added Hinkin.