Bloomberg View, the financial news behemoth’s opinion site, continued its steroid-like growth on Friday with the announcement of new names on its U.S. and Asia editorial boards, new columnists and a full-time writer for its blog, The Ticker.

Current columnist Clive Crook, whose resumé includes years at the Financial Times, The Atlantic and The Economist, will join the editorial board alongside the Singapore-based Nisid Hajari, Newsweek‘s former managing and foreign editor. Matthew C. Klein, who previously wrote for The Economist, will blog for Bloomberg’s burgeoning site.

To boot, View has hired as a columnist Lanhee J. Chen, the former chief policy director of Mitt Romney’s 2012 presidential campaign. And Megan Greene, the former director of European economic research at Roubini Global Economics, will contribute columns from Europe.

“Adding talent of this caliber brings us closer to our goal of being a central hub for the highest-quality opinion and analysis on the web,” David Shipley, the site’s executive editor, said in a statement. “Our new writers deepen our editorial bench, and the strategic additions to our Editorial Board add strength in key areas: Europe, Asia, and global economics and finance.”

These just the latest marquee hires as Bloomberg beefs up its various editorial properties.

Earlier this month, View scooped up Jonathan Landman, the New York Times culture editor who took a buyout earlier this year, as its editor-at-large and expanded columnist Jeffery Goldberg‘s role. And a day before that announcement, View named Tim O’Brien, the two-year executive editor of The Huffington Post, as its publisher.

While Bloomberg has established itself as a key player in journalism, the newswire has struggled to attract big-name personalities that would make it a destination news source. Its recent hires seem to buck this trend

Bloomberg View has made another high profile hire. Jonathan Landman, who accepted a buyout from The New York Times in January, is coming aboard as an editor-at-large. Landman had been with the Times for over two decades.

“Jon has a record of revolutionizing and improving everything he touches,” said David Shipley, Bloomberg View’s executive editor, in a statement. “He will bring a fresh set of eyes to a number of important initiatives that will help Bloomberg journalism reach ever more readers. Jon’s a great journalist and a superb leader and it’s thrilling to have him as a colleague.”

Just yesterday Tim O’Brien was named publisher, so it’s obvious Bloomberg View is looking to make waves. Now, if only people actually read the site.

Tim O’Brien has been named publisher of Bloomberg View, a new role at the site. O’Brien comes to Bloomberg View from The Huffington Post, where he had served as executive editor for the past two years. Prior to his time at HuffPost, O’Brien was the editor of The New York Times’ business section.

“Tim is an outstanding addition to our team: he’s an innovator with extraordinary skills as a journalist and as a promoter of journalism,” said David Shipley, executive editor of Bloomberg View, in a statement. “We’ve spent the last two years establishing View as a vital hub for thoughtful opinion and analysis. Tim will help us engage even more readers around the globe.”

At Bloomberg View, O’Brien will be tasked with promoting and growing the site.

James Rubin, hand picked by Michael Bloomberg to be an Executive Editor of Bloomberg View just 10 months ago, has left his position; simply stating that it “wasn’t the right fit.” The New York Times reports that Rubin, who had lots of political experience but none of the journalistic nature, never meshed with Bloomberg’s culture:

Bloomberg prides itself on being a highly collaborative and professional workplace where executives and lower level workers all sit in the same open, bullpen-style office arrangement. Mr. Rubin, who had never worked in an open-office environment, raised eyebrows right away when he objected that he did not have a private work space, said a person who was told of his complaints. When he was later told he could not use a conference room to do his writing, he used headphones to cancel out the newsroom noise.

Both sides insisted that the split was mutual. Rubin said, “I was proud to have participated in the launch of this new venture,” and a Spokesperson for Bloomberg View stated, “We appreciate his service and wish him the best in his next endeavor.”

David Shipley, who was hired at the same time as Rubin, will now operate as the lone Executive Editor of Bloomberg View.

Virginia Heffernan, former columnist for The New York Times Magazine, has a new position at the Times: starting Monday, she will “write regularly for the Opinion pages,” she told Adweek.

She also announced her new position over Twitter: “Some late Wednesday news: I’m going to the NYT’s Opinion pages. Excited.”

Heffernan, 41, was with the Times Magazine for four years until earlier this year, when new editor Hugo Lindgren decided to end her column, “The Medium.”

This news comes following several departures at the Times‘ Opinion pages, including Bob Herbert, who recently left to pursue other projects, Frank Rich, who left earlier this month for New York magazine, David Shipley, who left for Bloomberg’s new opinion venture, and editor Mark Lotto, who is leaving for GQ.

After nearly 20 years with the New York Times, columnist Bob Herbert has resigned, editorial page editor Andy Rosenthal announced in a staff memo Friday. His last column will appear in the paper on Saturday.

“He was often called ‘the conscience of The Times,’” Rosenthal wrote. “We will miss him and wish him the best in his new endeavors.”

In a message accompanying the announcement, Herbert explained his decision:

The deadlines and demands were a useful discipline, but for some time now I have grown eager to move beyond the constriction of the column format, with its rigid 800-word limit, in favor of broader and more versatile efforts.

It may be difficult to imagine the Times Op-Ed page without Herbert’s voice, and Rosenthal said it was too soon to know who might replace Herbert, and whether it would be one person or possibly more.

This is only the latest in a series of shakeups at the Times Op-Ed page, including Frank Rich, who left earlier this month for New York magazine, David Shipley, who left for Bloomberg’s new opinion venture, and editor Mark Lotto, who is leaving for GQ.

GQ has been in something of a hiring spate lately, and now Mark Lotto, formerly a New York Times op-ed staff editor, is moving to GQ to become a senior editor, WWD reports.

The announcement of Lotto’s departure comes merely three months after Times op-ed co editor David Shipley left for Bloomberg.

While the Times certainly seems to be shedding journalists today, GQ is taking them on. The magazine has also hired Jonathan Wilde from Men’s Journal as a senior editor, Donovan Hohn from Harper’s is to become the new features editor, and Lauren Bans has already left her recent position at The Daily to be an associate editor. Finally, as we announced yesterday,  Lance Lin, a public relations director for men’s wear at Polo Ralph Lauren, will be starting as the new GQ fashion editor on April 4.

Today Jeff Bercovici ponders the brewing feud between The New York Times and Bloomberg View, and in his post drops this bit of knowledge:

[Losing David Shipley] was enough of a blow to the Times, where Shipley is held in high esteem for his ability to coax op-ed contributions from prominent and diverse personages. But the hurt got worse when Shipley turned around and hired two of his deputies, Mary Duenwald and Toby Harshaw, to come with him.

It’s hard to argue with Duenwald and Harshaw leaving when we all know how much Bloomberg is paying people. But will the money be enough to satisfy them should no one pay any attention to Bloomberg View? We’ve never slept on a pile of one hundred-dollar bills, but it sure does sound comfy.

Bloomberg View, the op-ed venture from Michael Bloomberg, got a close examination in the New York Times yesterday, and we might as well get the staggering stat out of the way now: Bloomberg is paying each of its top editors – David Shipley and James P. Rubin – about $500,000 a year.

Okay, deep breaths everyone. All set? Moving on…

The article discusses Bloomberg’s motives for creating the project, and casts a shadow of doubt on our theory that he was using Bloomberg View to strengthen an eventual run at the presidency:

The mayor, a keen student of power, is privately conceding to friends that he will not be a candidate for president, a position he covets, and he is coming to grips with the reality that philanthropy, even on the sky-is-the-limit scale that he is planning, will not be enough to make him a potent force in national and international affairs.

So Mr. Bloomberg, 69, is trying on yet another new suit, that of policy-shaping publisher.

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David Shipley and James P. Rubin were named executive editors of The Bloomberg View less than a month ago and already they are moving offices.  Forbes.com’s Jeff Bercovici writes today that the two new hires will be splitting time between Bloomberg LP’s main offices on Lexington Avenue and the Bloomberg Family Foundation located on Madison Avenue and 78th Street.  According to a Bloomberg spokesperson, the move is simply the result of space limitations in the Lexington Avenue newsroom, however a pair of insiders say this measure was taken to avoid the conflict-of-interest restraints that separate Mayor Bloomberg from closely managing the company.

His interaction with the company is so highly regulated.  This enables Mike to meet with them, talk to them, have influence over what they write.

Bloomberg has toyed around in this legal gray area before  — most notably when he irked local government officials by appointing his former deputy mayor Patricia Harris CEO of his charity.  Although Bloomberg owns the office, his company would likely have to pay rent to the Family Foundation once the editors begin to work out of their space.