Benjamen Purvis

“Ben is an immensely talented, experienced, versatile designer whose vision and leadership will influence not only the magazine but also our rapidly growing website, our upcoming tablet offerings and various other parts of the brand,” said David Willey, general manager of Rodale’s Active Living Group and editor-in-chief of Runner’s World.

Purvis’ changes will be first seen in the magazine’s October issue, which hits newsstands September 4.

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Maria Rodale

The Healthy Living Group includes Men’s Health, Women’s Health, Prevention and Organic Gardening. It will be overseen by David Zinczenko, who now holds the title of Excutive Vice President, General Manager. Active Living, which includes Runner’s World, Bicycling, and Running Times, will be overseen by David Willey, who is now a Senior Vice President, General Manager. The third group, Digital/Brand Development, doesn’t have a General Manager in place yet.

As with any major changes, someone will be displaced. Mary Murcko is leaving Rodale, and she will be replaced by Chris Lambiase, who has been promoted to Publishing Director.

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Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing

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The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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The overall winner this year was Rolling Stone, which also won for the Best Obama cover category. Other category winners included Bon Appetit, Elle, Audubon, Sports Illustrated, Vanity Fair, Veranda, Harper’s Bazaar, Condé Nast Traveler and New York magazine.

More Magazine Innovation Summit coverage to come.

Related: ASME Launches Best Cover Of The Year Contest

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You can log on to vote for your favorite among the six finalists in ten categories: Best in Science, Technology & Nature; Best in Business; Sexiest Cover; Best in Lifestyle; Best Obama Cover; Best in House & Home; Most Delicious Cover; Best in Fashion & Beauty; Best in Sports & Fitness and Best in Entertainment & Celebrity.

The New Yorker and New York magazine are both well-represented among the 60 finalists and some covers — like Entertainment Weekly‘s October 3, 2008 satire of The New Yorker‘s controversial Obama cartoon cover — show up more than once.

Voting on the finalists will be open until September 20. Voting for the grand prize winner will open up on September 21 and will run until September 30.

Category winners and the overall winner will be announced by ASME President David Willey at the Magazine Publishers of America’s first-ever Innovation Summit on October 14 in New York.

Check out a gallery of all the finalists here and don’t forget to cast your vote, because when you do, you’ll be entered to win a $10,000 Amazon.com gift card.

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— DIANE CLEHANE

Hail! Hail! The gang’s all here. Now that the holidays are in full swing the mood in the dining room at 55th & Fifth was downright festive — especially at one table where a little birdy told me two gents rang up quite a bill toasting themselves with multiple glasses of port at $250 a pop. But Gotham’s glitterati — A-list anchors (Brian Williams and Anderson Cooper at separate tables but back-to-back), actors (Natasha Richardson), authors (Ken Burns) and the usual Town Car set — seemed high on the sweet smell of success. It was air kisses all around as the fabulous and fashionable table-hopped between bites of their cobb salads. As one regular keenly observed: “Don’t these people know there’s a recession coming?” Evidently not and if they do, I don’t think they’re overly worried about it.

Here’s the rundown on today’s crowd:

1. Peggy Siegal presiding over one of her legendary press lunches for Control with the film’s handsome young British star, Sam Rilley, doing a meet and greet with journos Roger Friedman and Michael Musto. Harvey Weinstein popped in for a quick hello as the group was finishing up their cappuccinos.

2. Glamour editrix Cindi Leive with Elle’s Roberta Myers, New York’s Adam Moss and David Willey of Runner’s World

3. ‘Mayor’ Joe Armstrong & Dave Zinczenko celebrating Dave’s birthday a few weeks early. Men’s Health‘s tireless honcho told me he was dashing off to Portland this afternoon with publisher Jack Essig to pitch the powers that be at Nike to get behind the magazine’s highly successful FitSchools effort. Dave told me the pilot effort to ‘adopt’ one middle school in South Carolina and teach the students about the merits of healthy eating and exercise as been a big hit. “We want to increase the number of charter schools we work with every year because this is such an important message to get out to kids.” So Nike execs listen up: Just Do It!

4. Anderson Cooper and a casually clad unidentified gent.

5. Brian Williams and Ken Burns. When I congratulated Saturday Night Live‘s newest star about his breakout performance as co-host and bit player (they’ve already rerun his show) he confessed, “I was so nervous.” It certainly didn’t show. The always unflappable anchor who has never taken himself too seriously told me he really got into the spirit of things when it came time to do the hilarious sketch where he played a deadpan firefighter (loved the moustache!) trying to explain fire safety to ‘Bronx Beat’ gals Maya Rudolph and Amy Poehler. Williams, who once toiled as a volunteer firefighter in New Jersey, told me he relied a some method acting by using his own helmet from his hook and ladder days and by inserting the names of some real firefighter pals from the good old days into the dialogue. Well done!

6. ‘The Imber gang’: Gerry Imber, Jeff Greenfield, Jerry Della Femina, Michael Kramer and Andy Bergman.

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