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Posts Tagged ‘David Zinczenko’

Dishing With Countess LuAnn de Lesseps; Willie Geist and Lawrence O’Donnell Hold Court

lunch logoThe oppressive heat couldn’t keep the faithful away  from Michael’s today. I haven’t seen the place this crowded in ages as most tables were set for four (or more). In fact, the place was so jam packed that TV Guide magazine acting CEO and Wednesday regular Jack Kliger was seated in the Garden Room. Unlike a few people I could mention, Jack is far too cool to care  about something as petty as seating arrangements. Just like the rest of the crowd — not.

Carole Radziwill, one of the more recent additions to the cast of  The Real Housewives of New York City was first to arrive in the dining room today. The alarmingly thin socialite was sporting a curious furry accessory that was neither pet nor purse, sky-high platforms and a sweet flowered dress. Carole passed the time waiting for the rest of her party to arrive by taking pictures of the life-size sculptures of sheep that stand in the restaurant’s lounge. Alrighty then.

Speaking of Housewives, I was joined today by one of my favorite members of the franchise, LuAnn de Lesseps, who drove in from the Hamptons for our tete a tete. The statuesque former model (she’s 5’10″!) has always seemed like one of the more down to earth — and dare we say normal — Bravolebrities. She was all that and more. PR princess extraordinaire Catherine Saxton, who knows everyone who is anyone and is off to the south of France in a few days for the first of the big St. Tropez parties aboard Denise Rich‘s yacht, then go off to join Ivana Trump for her party in St. Tropez  before finally landing in Monte Carlo for a whirlwind of swanky dinners (Can we carry your luggage?), arranged for today’s ladies’ lunch. Between bites of crab cakes and salmon tartare, we chatted about LuAnn’s sixth season on RHNYC, her various projects and, of course, her love life. It’s no secret that LuAnn was one of the last ladies to sign on to the new season of the show. “I waited until I was happy with their offer,” she told me, dismissing rumors that the cast was banding together for salary increases. “Things were handled individually.” While she’s too polite to talk about such gauche topics as money — she did write the manners manual Class with the Countess: How to Live With Elegance and Flair, after all!  But she is upfront about her reasons for sticking with the show. “It’s a great platform.” All the better to ride the wave as long as you can, no? Mais oui! ”We didn’t expect it to last this long,” said LuAnn.

Catherine Saxton, Diane Clehane and LuAnn de Lesseps

Like most of the industrious Housewives set, LuAnn has managed to turn in her 15 minutes into a fledgling empire that includes her book, the record “Money Can’t Buy You Class” and several product lines like tabletop that includes melamine dinnerware and elegant bone china which is currently being sold on QVC and Amazon.com (“Inspired by my love of entertaining and my travels”). Next up is a collection of turquoise jewelry with Gem Stone King. “I love costume jewelry!” she said as she flashed a Wilma Flinstone-inspired pearl bracelet by Twisted. Clearly, the serious bling encased in gold on her finger today was the real thing. “Yes, it’s a star sapphire. This ring was designed by the same man who has done jewelry for Queen Elizabeth.” And not, I’m guessing, available on QVC.

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A Rodale Refugee Reunion; Christine Lahti Penning a Memoir?

1003_mockup.gifAs faithful readers of this column know, in the meta media universe that is Wednesdays at Michael’s, there is no end to the way fellow diners are connected. I was joined today by Liz Vaccariello, editor-in-chief and chief content officer of Reader’s Digest and the author of New York Times‘ best sellers The Digest Diet and The Digest Diet Cookbook. Minutes after Liz sat down, David Zinczenko arrived and the two Rodale refugees exchanged a big hug and chatted while I made the rounds in the dining room. When things settled down, Liz explained that both she and Dave got to know each other during “The Steve Murphy Era” at Rodale when she was Prevention‘s EIC.  ”It was Dave who paved the way for so many editors to write books – including me,” she added. During those halcyon days at Rodale, Liz penned Flat Belly Diet!, which sold a million copies, and the equally successful Flat Belly Diet! 400 Calorie Fix and became an in-demand health and fitness expert on television, securing a spot as a regular guest host on The Doctors and appearing regularly on Good Morning America, which she still does for Reader’s Digest. She’s even logged two seasons on The Biggest Loser.

Liz left Prevention to helm Every Day with Rachael Ray and, in 2011, landed her “dream job” at Reader’s Digest, which has even taken her to the Oval Office. In an interview she scored with President Barack Obama, he told her that his grandfather would have been proud to see him featured in the magazine’s pages since he tore out the jokes in his issues to save for his grandson. It’s easy to see why the stunning and energetic mother of twin eight-year-old daughters, Sophia and Olivia, finds the EIC job at the iconic publication (which as a 99 percent brand awareness rating among Americans) a perfect fit. Between bites of her kale chicken Caesar salad, she enthused about the “positive, life-affirming” stories that have been RD‘s signature throughout its long history. In fact, she told me that she had plans to bring more of that signature all-American optimism into the mix by ”returning [the brand] to its roots.” But make no mistake about it — while  features like its well-loved jokes, “Quotable Quotes” and “Word Power,” are an enduring part of the mix, this is not your grandmother’s Reader’s Digest.

Liz Vaccariello and Diane Clehane

I was fascinated to learn that the magazine was the first publication to be available on Kindle and one of the first to offer readers an app. In December of last year, digital sales overtook newsstand sales, and the magazine now has over 1.2 million Facebook fans. All this bodes very well for Liz’s plans to unveil both a print and digital redesign of the magazine next year where, she says, there will be even more opportunities for readers to share and engage with the magazine and with each other.

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The New Men’s Fitness is Here

The David Zinczenko Men’s Fitness era has officially begun. His ideas about what the magazine should look like are available for all to see with the June issue. Here’s a quick analyzation of the new cover. The old one is pictured on the right.

    • The new Men’s Fitness cover features two exclamation points, only down one from last month’s cover. Zinczenko — thank god — still believes MELTING YOUR GUT is worth yelling about.
    • Men’s Fitness went with Vin Diesel for the revamped issue. Nice choice. He’s a dude’s dude and his biceps are roughly the size of two (manly) watermelons.
    • We have to admit, the updated logo does look much better than the old one. Check out that fancy apostrophe! [Editor's note: You're f*ucking right I care about apostrophes.]
    • Both covers mentioned SEX once, but Zinczenko wins again if only because May’s headline was the ultra creepy “Get Your Crib Sex Friendly (And Lure Her to Your Lair).” Lure her to your lair? Is this Sex Offender’s Digest or Men’s Fitness?

Bravo ‘Newlyweds’ Alaska and Kim Dish on Reality TV Instafame

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While it was a bit more subdued than usual at Michael’s today with some of the glitterati off to Cannes and a few others up in Greenwich watching Prince Harry play polo (our invite must have gotten lost in the mail),  the usual mix of editors (Anne Fulenwider, Lucy Danziger) and media moguls (David Zinczenko) were in full power lunch mode celebrating each other’s successes and hatching their next big deals.

I was joined today by Kimberly Cherebin and Alaska Gedeon, stars of the new docu-series Newlyweds: The First Year, which premiered May 6 on Bravo. Also in attendance were the network’s PR marvels, Jennifer Geisser and Julia Nietsch, as well as the happy couple’s manager, Camille White Stern. The show is a hit, having snagged over 1 million viewers for the first episode. With Kimberly stuck in traffic en route from the studio where she was styling Justine Skye‘s new video, I got a chance to chat with Alaska first. I asked him what in the world would possess anyone to allow cameras to follow them during their entire first year of marriage. He told me he’d been absolutely opposed to doing the show at first, and Kimberly asked him “about six or seven times” before he finally agreed. Looking back on the experience (shooting wrapped earlier this year), Alaska said having the details of your daily life play out for all the world to see “forces you to raise the standard of who you are: how you treat others and especially how you treat your wife.” He then added brightly, “It’s like a mirror and like therapy.” So did he like everything he saw reflected back at him? “I just don’t think I’m that big of a jerk,” he said with a laugh. (After meeting him, I’m inclined to agree). “My sarcasm doesn’t always read well on camera.” He also told me that it wasn’t until after he viewed the scene where he and Kimberly discussed their bi-coastal marriage that he realized just how “heartbroken” Kimberly was at the prospect of their separation.

Alaska Gedeon, Kimberly Cherebin and Diane Clehane

When Kimberly arrived, I asked her why she was so enthusiastic about  doing the show, and she admitted that she didn’t exactly know what she was getting into. “At first, I thought it was one of those David Tutera>-type ‘planning your wedding’ shows, and I thought that would be fun, but it was nothing like that,” she explained. Once she did understand that she and Alaska would be agreeing to 10-hour shooting days over the course of year and be required to use their ‘Couples’ Cam’ on each other to capture intimate moments (not that kind, silly), she remained undaunted. “It seems like when you see marriages on TV you either see these fairy tales or something pretty terrible. We have really ‘extreme’ careers, and this was a chance to show how you balance it all.” 

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David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

David Zinczenko Signs Deal with Random House

David Zinczenko — a man we once believed could provide us with SIX PACK ABS IN 8 EASY STEPS — has just signed a deal with Random House. According to The New York Times, Zinczenko got a multimillion dollar contact that provides him with his own imprint.

The partnership has a few other layers to it. Zinczenko will now write three diet and exercise themed books for Random House’s Ballantine Bantam Dell division. His new imprint — the non-egotistically titled Zinc Ink — will also publish six to 12 nonfiction and lifestyle books. Finally, Random House will distribute books from Zinczenko’s company, Galvanized Media.

The Random House deal is just the latest move for Zinczenko, who has been a busy man since his abrupt departure from Rodale last November. Shortly after he left, Zinczenko joined AMI (which will be the first company benefitting from the Random House/Galvanzied Media part of the deal) as a consultant. He then added Steve Perrine, who was also previously with Rodale, to the Galvanized Media team.

The Truth About Rachel Uchitel’s Tweet and a Birthday Party for Ed Rollins

1003_mockup.gifWhen it comes to Wednesdays at Michael’s, the early bird might not always get the best table, but today it did land me something of a timely scoop. Some time before noon, I spotted Rachel Uchitel, the woman whose texts to Tiger Woods helped bring down the golf legend and launched a thousand tabloid headlines in 2009. I half expected her to bolt when I identified myself as a reporter, but she was gracious and downright chatty when I asked about the countless reports that her recent “Everyone deserves a second chance” tweet was a thinly veiled reference to Tiger and Lindsey Vonn‘s joint announcement on Facebook that they were dating.

“Everyone in the media immediately thought it was about Tiger,” she told me exclusively. “I still have not talked about him and never will. I haven’t told anyone about this, but the tweet was about my 94-year-old grandfather, Sam Lionel, who is getting married. His fiancee is 52 and there has been some family drama about it, so that’s what I was referring to. I’m even throwing her a bachelorette party.” Rachel, who just moved back to New York from San Francisco, told me that The New York Post approached her about writing an article about the recent turn of events but she turned them down flat. “First of all, check your facts, thank you very much,” she said referring to their reporting about her tweet. “And also I’d never write anything about that.”

Rachel told me these days she is “totally obsessed” with her 10-month-old daughter Wyatt Lilly who took her first steps yesterday. (Dad is husband Matt Hahn.) “I love that she wants a big kiss just from me sometimes. It’s the first time that I really have come to understand just what unconditional love is. You think you can get it from a man, but this is so different. She is my whole existence.” Being a mother, says Rachel, has given her a sense of peace and satisfaction that had previously eluded her, but she still is sorting out where she wants to go from here. ”I don’t want to be away from her and miss anything.” Still, though, she’d like to find “meaningful work.” Says Rachel, “For the past three years I have struggled with my identity. I used to be a journalist, but since 2009 it has been difficult to find a job because of the baggage attached to me.” She’s been offered several reality shows and did a stint on Celebrity Rehab with Dr. Drew, but has turned them all down. “It’s hard, but now that I’ve moved back to New York, I’d like to find something interesting to do.” For the woman whose tear-stained face made the cover of The New York Post when she first lost her then fiancé on 9/11 (a tearsheet hangs in the Smithsonian) and then went on to become the poster girl for one of the biggest celebrity scandals of the decade, life in recent years has been a series of headlines. That’s a pretty attractive quality in an employee in certain circles is this town, isn’t it?

Emilio Romano and Diane Clehane

I had a fascinating and enjoyable lunch with Emilio Romano, (pictured, right) president of Telemundo Media and the network’s vice president of corporate communications and public affairs, Michelle Alban. The charming and dynamic Emilio joined the company in 2011 and in his current position runs Telemundo’s broadcast network, its 15 owned stations, as well as the company’s entertainment division and Telemundo Studios, which is the No. 1 producer of original Spanish language primetime content for Hispanics in the United States. He also oversees the news and sports divisions, Telemundo’s digital media group and the company’s sales and marketing arms. I’ve talked to plenty of media titans in this dining room over the years, and I can say without question I found Emilio to be one of the most engaging, genuine and interesting executives I’ve ever met. While telling me about all the exciting things happening at Telemundo these days, he chatted easily with the wait staff about where they were from and asking them in Spanish what they watched on television and why.

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Men’s Fitness Loses EIC

Michael de Medeiros is out as editor-in-chief of Men’s Fitness. De Medeiros had been the vice president and editor of the magazine since January of 2012.

The New York Post reports that de Medeiros’ departure is directly linked to AMI hiring David Zinczenko as a consultant. The thinking is that Zinczenko — who built Men’s Health into what it is today — can help Men’s Fitness’ stature.

In related news, Steve Perrine, another Rodale staffer who was ousted along with Zinczenko, is also joining AMI as a consultant. Perrine is part of Zinczenko’s new company, Galvanize Media.

Joe Kernen Settles a Bet, Plus the Return of Michael Wolff

1003_mockup.gifThreats of yet another winter storm (We’re begging for mercy!) didn’t keep the faithful from Michael’s today. In fact, the dining room was even more crowded than usual as some of the city’s biggest hot shots cooled their heels at the bar and in the lounge as they waited to be seated among the power brokers and media mavens. There was plenty of air kisses and glad handing among the talking heads (Joe Kernen, Rosanna Scotto), television titans (Matt Blank, Henry Schleiff) and fashionable folk (Julie Macklowe). After all, what’s the point of having a power lunch in this town if the right people aren’t there to see it — or write about it? Happy to oblige.

PR maven extraordinaire Catherine Saxton, who has represented some of Manhattan’s most well known swells (and how do you think they got that way?) invited me to join an eclectic and energetic group for lunch today. I was seated between Khashy Eyn and Daniel Hedaya of Platinum Properties and nearly got whiplash as I listened to these real estate wunderkinds regale me with tales of their incredible success since launching their firm in 2005. (Khashy, the firm’s CEO and co-founder, is 31 and Daniel, the president, is all of 26.)  Khashy, who has been in real estate since he was a teenager, came to the United States from Iran when his family fled during the revolution. Daniel, who grew up in Great Neck, dropped out of culinary school before landing a job at a boutique brokerage firm.  Khashy and his sister, co-founder and COO Dezireh Eyn (“The brains of the operation,” says Khashy), launched the company and later tapped Daniel to join them.

(Left to Right) Daniel Hedaya, Diane Clehane, Khashy Eyn, Christian Giovanni Curato, Catherine Saxton and Vicki Downey

Daniel, who will appear in episode seven of  the new season of HG-TV’s Selling New York, told me high rollers and regular folk get the same stellar treatment from the firm.  ”Whether our company is working with a client looking for a $2,500 rental or someone selling a $50 million property, we provide the same level of service. It is very important to us that everyone of our clients receive the same high level of concierge service from us. Manhattan real estate is unlike other markets in the country where the agents handle so many parts of a transaction. Here, we sell or rent the property, negotiate the deal and turn it over to an attorney. But many of our clients want us to handle everything and we do.”

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