The parent company of The Hollywood Reporter is putting on a big convention this weekend in downtown LA called¬†Reality Rocks. For $35.00 a day, attendees can schmooze with a portion of the execs, casting directors, personalities, and other industry figures that keep a great many of this town’s production facilities humming.

There are also a number of celebrity panels. The one that caught FishbowlLA’s eye is a live version of ABC’s Friday night show¬†Shark Tank, scheduled for 1:30-3:00 p.m. Saturday and moderated by man-about-town Sam Rubin. Here’s the condensed blurb:

Rubin, FUBU CEO-founder Daymond John and HDNet-Dallas Mavericks owner Mark Cuban will challenge Reality Rocks attendees to “pitch” their business idea live, in 140 characters or less.

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