Her idea is to “cater to the female id and the female ego…It’ll be a little less afraid of provocation than a lot of print magazines are. You can do that on the Web.” Spiers said her magazine would be less urban and would skew older than Jezebel, with which her idea is often compared.

Interesting, yes? Especially considering her track record. And while it may seem like Spiers is attempting to jump on the Jezebel wagon-train with this plan (which is still in the early stages) she did in fact have it in mind back in April of 2007 when she parted ways with Deadhorse media. Here’s proof.

continued…

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