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Posts Tagged ‘Dean Kuipers’

Brand X Hits Streets Tomorrow

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Brand X is the new weekly publication from the LA Times. Editors Dean Kuipers and Deborah Vankin introduce the new rag in a blog post:

So, what is Brand X? It’s trading next-generation ideas on lifestyle, tech, entertainment, food, events, volunteering, style and the outdoors. Brand X is a curated shot of shared intelligence about how we live now and how we want to live tomorrow – the next movements in social networking and the return of the kitchen garden; micro-philanthropy, and the breakthroughs in science and art that are helping Southern Californians evolve and thrive.

The new tabloid will take over the boxes currently occupied by Metromix. Metromix will cease publication, but the website will continue, and will be maintained by Brand X staff.

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One Last Hurrah For CityBeat

Former CityBeat employees from throughout the paper’s six year history (but mostly the first five) gathered at El Chavito on Sunday night to say goodbye. The drunken wake of the recently deceased publication was organized by former CityBeat editor and columnist Natalie Nichols, who was good enough to buy us a drink when we realized we’d forgotten our wallet. After we crashed the party. Yeesh.

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Dean Kuipers
and Steve Appleford

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Amy Nicholson and Andy Klein

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LAT Memo: A New Multimedia Editorial Product – Brand X

The following is an internal memo from Russ Stanton:

Colleagues:

As the media landscape continues to shift, we are seizing the
opportunity to expand The Times to a different audience with a new
multimedia editorial product called Brand X (thisisbrandx.com).

In a few weeks, the street boxes currently occupied by Metromix will
offer a new weekly tabloid created by the combined efforts of the former Metromix staff, latimes.com and our newsroom. Online, BrandX will take blog form and will evolve and exist apart from latimes.com with its own identity and voice.

Brand X is designed to be a community, aimed at younger,
social-networking readers who are interested in culture, technology,
entertainment, food, events, volunteering, style and the outdoors.
Reader input and participation will be part of the mix, as will
features, quick-hit items, reviews and listings.

Brand X will include Times coverage of must-see concerts, exhibitions
and events in Southern California. We’ll reverse-publish many of our
latimes.com blog posts, use Times-generated articles and photos, and
create original content that can go back into the main paper. It’s
content sharing on an extremely local level and will bring our great
work to an audience that does not currently see it.

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Revolving Door: Todd Martens Heads To The LAT. Other People Do Stuff, Too

Billboard’s indies reporter, Todd Martens, starts his new gig as a producer for the LAT entertainment site tomorrow.

latimes.com also hired Dean Kuipers, formerly of City Beat, for a management position.

Meanwhile, Billboard is also losing Brian Garrity, who covered digital for the trade. He’ll be covering a similar beat for the New York Post.

Congrats, kids.