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Posts Tagged ‘Deb Fine’

Barbara Walters, Willow Bay I Going to Great Lengths for Breast Cancer Awareness

LunchAtMichaelsThe power-lunch season is in full swing as the overflowing Wednesday crowd poured into Michael’s. There were plenty of  hard working PR mavens (Peggy Siegal wielding not one — but two — cell phones at once, while she waited for her date to arrive) and famous faces (Barbara Walters and the ageless Willow Bay) among the sea of usual suspects.

I was joined today by Ouidad (Yes, she goes by one name like Madonna and Cher) the renowned hairstylist whose celebrity clients include Minnie Driver, Sean Lennon and Jordin Sparks. The tireless and incredibly exuberant industry icon is considered the “pioneer of the curl” among beauty business insiders since she launched her eponymous business in 1984. Ouidad tells me she’s “all about the curl” — while shaking her own impressive tresses for emphasis – whether she’s cutting and styling clients at her Manhattan or Santa Monica salons, training stylists (600 in all!) across the country on her signature techniques (the “rake and shake”), or formulating her own product line designed to enhance the health and appearance of the manes of her curly-haired customers. ”There is such freedom in letting your hair be!” she told me referring to the fashion set’s obsession with the flat iron (guilty as charged). “This is all about empowerment. I love helping women be free to be who they are. It’s my mission,” she said.

Diane Clehane, Leslie Stevens, Ouidad and Kate Boothby

Diane Clehane, Leslie Stevens, Ouidad, Kate Boothby

Ouidad’s other deeply personal mission is her commitment to raise breast cancer awareness and funds. A breast cancer survivor who lost her own mother to the disease, Ouidad told me the experience was life changing both personally and professionally. After her bi-lateral mastectomy in 2002, she had a newfound respect and understanding for women struggling with the disease and felt deeply connected to her clients who came into the salon facing the difficult diagnosis. “Before I’d try to tell my clients, we can try different wigs, do different things,” she recalled. “Now I’d never say that. Being behind the chair listening to them and having had my own experience, I tell them, ‘Yes, this is awful, but it’s not a death sentence. We’re going to get through this together.’”

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Calvin Klein, Piers Morgan and The Newsroom‘s Emily Mortimer

1003_mockup.gifIt was a dizzying scene at Michael’s today.  Fashion A-listers (Calvin Klein, Grace Coddington), talking heads (Piers Morgan) and the random television star (The Newsroom‘s Emily Mortimer) provided some serious people watching for the mere mortals in the dining room.

Before the crowd rushed in, I caught up with Bravolebrity Lori Zaslow in the ladies room (What can I say? I go where the news takes me ) who just wrapped her first season of Love Broker. Lori, who was with her business partner Jenn Zucher, tells me the show brought plenty of new clients looking for their soul mates and some great new business opportunities, including her new ‘love oil’ called Gravitate which is sold at Exhale Spa and a few select boutiques around town. “The show was a great experience and some great new things came our way as a result of the exposure,” Lori told me. She’ll be Katie Couric‘s guest on her new talk show on October 5. Will there be a season two of Love Broker? As they
say, stay tuned.

Diane Clehane and Andy Amill

I was joined today by publishing powerhouse Andrew Amill, vice president of Weight Watchers Media Group. As a lifetime member of Weight Watchers, I’ve always found the plan works when you work it, and I love the weekly meetings which always have such an empowering, fun vibe. While their campaign with Jennifer Hudson (one of the greatest transformations ever!) has been a resounding success, Andy tells me that despite all the snipping in the tabloids about the company’s newest spokeswoman Jessica Simpson (who was Katie Couric‘s guest on her show’s premiere) is also doing great on the plan. Her first commercial touting her shedding her post-baby weight just hit the airwaves and her big ‘reveal’ will come in December. She’ll also be the cover girl for WeightWatchers Magazine‘s January/February issue. ”Both Jennifer and Jessica resonate with our members,” says Andy. Charles Barkley, who is the face and (newly slimmed down) body for the men’s program has given the company’s a “100 percent bump” on the men’s site.

Andy tells me weightwatchers.com is the fastest growing part of the company (6.2 million monthly uniques and 250 million page views) as the powers that be add more and more interactive features that keep members plugged into the program whereever they go. Later this year, a bar code scanner for smart phones will be introduced that will allow users to scan the UPC code of any supermarket food item and immediately get its point value. The perfect antidote to temptation, no doubt. “The technology the company has created that allows members to stay connected and motivated is outstanding,” says Andy.  Read more