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Posts Tagged ‘Deep Focus’

Twitter Plays Key Role in Media Couple Meeting, Marriage

It started in February 2009 when Wall Street Journal columnist Joanna Stern came across a series of funny tweets about the Showtime TV program The L Word posted by Deep Focus social media whiz Michelle Barna.

SternBarnaTwitterProfilePics

The tweets led Stern to follow Barna. Over the next two weeks, the pair exchanged emails and finally got together for drinks. Five months later, they were dating. From Vincent M. Mazzolli‘s fun New York Times “Weddings/Celebrations” write-up:

On Nov. 10, 2013, while vacationing together in Hawaii, Ms. Stern popped the question, appropriately, on Twitter.

“It seemed only right to ask her, where we first met, to marry me,” Ms. Stern said. “I gave her the ring and she started crying and I was really excited, and even more relieved that everything went off without a hitch.”

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Engine USA Acquires Deep Focus

Communications and marketing company Engine USA announced yesterday that it has acquired Deep Focus, a full-service interactive marketing agency based in Brooklyn.  Formed in February 2010, Engine USA is the New York branch of the Engine Group, which was founded in 2005 and is headquartered in London, UK.  The acquisition follows Engine’s announcement last week that an affiliate of global private investment firm H.I.G. Capital had invested $100 million in the company.

Said Peter Scott, Chairman of Engine Group and Engine USA in a statement: ”the acquisition of Deep Focus is the first we have made following the announcement of the investment in Engine by H.I.G. It reflects our long stated strategy of taking Engine into key global markets,”  which include the USA, China, Brazil and parts of Europe.

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