The scope of Baha Mar, a $3.5 billion vacation resort zone scheduled to open in the Bahamas in December 2014, is staggering. On 1,000 acres there are to be 2,200 hotel rooms, suites and condos, 30+ restaurants and much, much more.
Although Baha Mar is still 15 months away, it’s never too early to get movers and shakers from NYC editorial, brand management and other channels into the rum-cocktail swing of things. What’s interesting is how Baha Mar chose to do it. Per a report in The Bahamas Weekly:
“The inspiration was to take a page out of what the networks and cable companies do when they preview their next season’s lineup for advertisers at their annual ‘upfronts,’” said Denise Godreau, Baha Mar chief marketing officer.