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Posts Tagged ‘Dennis Publishing’

The Two-Pronged Approach Responsible for The Week’s Record Traffic

StevenKotkoHeadshotThe Web stats are all going in the right direction.

In May, per comScore, theweek.com registered 7.7 million unique visitors across all platforms. The Google Analytics numbers were even higher (ten million uniques). Meanwhile, for the first half of 2014, The Week will be reporting at the end of the month to the Alliance for Audited Media (AAM) its highest-ever circulation total. Those stats will be publicly released August 7.

So how did they do it? “It’s really two-fold,” explains The Week and Mental Floss CEO Steven Kotok (pictured) during a recent phone conversation with FishbowlNY. “We’ve completely remade the content of the site in the last six to nine months, and there were two prongs to that.”

“On the one prong, we just went on a hiring spree and really wanted to hire the best, young opinion writers in the country,” he adds. “People we love to read and also, people with more ability on social media. Most of these people were brought on full-time; a couple have permanent freelance arrangements.”

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RIP: Felix Dennis

DennisPublishingLogoIn the U.S., Dennis Publishing’s footprint had been reduced to The Week and Mental Floss. But it is of course for the vertiginous rise of Maxim magazine that the company’s flamboyant chief executive chairman Felix Dennis will be most remembered here.

With news that Dennis passed away over the weekend at age 67 after a long battle with throat cancer, the fond reminiscences are starting to be shared. From a piece by The Guardian‘s David Hepworth:

Although Felix loved the company of journalists and photographers, he never made the mistake of getting hung up on editorial. When Maxim was at its height in the United States, I sat with him while he went through a new issue, purring over every page of advertising, pulling out a gatefold and cackling, “You know how much they paid for that?”

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Exec Wants To Save Maxim, But Will His Plan Work?

maxim cover.jpgPage Six reports today that Andrew Fox, whose company Track Entertainment operates nightlife directory Clubplanet.com, is predicting the death lad mag Maxim, unless its publishers go quietly.

According to the gossip column, Fox has contacted Maxim‘s majority stake holder, private equity fund Cerberus, and laid out a five-point plan to save the title and is offering $40 million for the brand. “Either you sell it to me, or by March it will be gone,” Fox threatened.

If Fox is to be believed, Cerberus has shown interest in his offer but kept him at arm’s length. But will his plan actually keep Maxim alive?

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CNET’s Colvin Joins Daily Beast As President

Stephen Colvin.jpgOne year since its launch, online news hub The Daily Beast has named a president, Stephen Colvin. Colvin, executive vice president of CNET/CBS Interactive, will report directly to the site’s founder and editor-in-chief, Tina Brown.

Colvin was formerly the president and CEO of Maxim publisher Dennis Publishing, and helped oversee the company’s $225 million sale to the Quadrangle Group before joining CNET. At The Daily Beast, Colvin is charged with “revenue generation, audience development, brand development and social media,” the company said. He’ll also oversee the Beast Books imprint and develop new revenue streams, like events.

Full release after the jump

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The Week GM Promoted to President

Steven Kotok_10575_10576.JPGFirst on FishbowlNY: Steven Kotok, general manager of The Week‘s U.S. edition, is being promoted to president of The Week Publications, Inc. He has been with the magazine since 2002 and in his current position since 2007.

Kotok joined Dennis Publishing, which produces The Week, in 1996 and served as publisher of Maxim Books before joining the American version of the successful newsmagazine. It’s one of the few publications gaining advertising pages, posting double-digit percentage gain during the first quarter of 2009. Adweek named The Week No. 1 on its “10 Under 60″ Hot List.

In one of Kotok’s first moves as president, he announced a host of other new positions. Kevin Morgan is the new CFO, while Arielle Starkman joins as controller. David Weeks moves from The Economist to become international advertising director. Lori Crook joins as production director with Shelby Washington coming onboard as senior promotion manager.

Both releases are after the jump.

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Susan Lyne’s Internet Experiment

Martha Stewart Living Omnimedia CEO and president Susan Lyne told the crowd at the MPA Digital conference that people are now letting their magazine “brands” live online, when they were once wary of associating their crown jewels with a new and “raw” technology. “We’re doing our first totally blended experiment” with new mag Blueprint, she said.

“The model of launching new magazines is broken,” she continued, with very costly bulk mailings that get maybe three percent of recipients responding. By contrast, two-thirds of people who’ve signed up for Blueprint — a bimonthly that’s been published twice so far with what we’re told is a higher ad rate than flagship Martha Stewart Living — have come in through its Web site.

Lyne, on a panel with Dennis Publishing CEO Stephen Colvin and moderated by Larry Kramer, said the digital staff at MSO has grown from 25 to some 70 people since the start of the year, and Internet is a “big investment” that, like any of their investments, has to pay off relatively quickly.