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Posts Tagged ‘Details’

Details Adds Publisher

As we expected, Sabine Feldmann, who was edged out as Publisher of Teen Vogue this morning, won’t be joining Details. Instead, Kevin Martinez has joined the magazine as Vice President, Publisher.

Martinez has been serving as a consultant to Details since the summer, and before that was Vice President, Brand Publisher at Elle.

“Over the past five months we’ve made great strides in the print, digital and social areas of the brand,” said Martinez. “I am thrilled to be able to build on that success with Dan Peres and the entire Details team.”

Jason Wagenheim Shifts to Teen Vogue

Last week Jason Wagenheim was abruptly booted as Publisher of Glamour after only three months. The day after the dismissal Wagenheim insisted he was staying at Condé Nast, and we now know that he indeed is — as Publisher of Teen Vogue.

Ad Age reports that he is taking the job from Sabine Feldmann, who has been Vice President and Publisher of Teen Vogue since April of last year. There is no word what the future holds for Feldmann, but sources are speculating that she’ll end up at Details, which has been without a Publisher since Paul Jowdy left. This would be odd though, because David Hamilton was promoted to fill Jowdy’s spot.

We’ll keep you posted when we hear how things shake out.

Details Announces E-Commerce Plans

Details magazine is partnering with Mr. Porter, an online menswear retailer, to feature clothing that will be available for purchase on the magazine’s website. The items will be handpicked by Details’ editors and Ashton Kutcher. Kidding! About Kutcher at least.

Dan Peres, the magazine’s Editor-in-Chief, tells WWD, “I’ve known Natalie [Mr. Porter's founder] for almost 20 years, back before she was a retail titan, and I was really eager to do a project with her.”

The selected products will also be shown on Mr. Porter.

Ashton Kutcher’s Detail’s Gig Attracts The Feds

Yesterday FishbowlNY told you about Ashton Kutcher guest editing an issue of Details, which would be no big deal, but he promoted a slew of products that he invests in without clearly disclosing that to readers.

Apparently – and we missed this yesterday – there was a single line in the introduction of the issue that stated Kutcher was “[Putting] his money where his mouth is, backing many of the companies he champions here.” But that might not be enough, because the incident has now attracted the eyes of the Federal Trade Commission (FTC).

The New York Times reports that by not being more clear about the companies and products he was promoting, Kutcher might have committed a federal crime. Richard Cleland, the FTC’s assistant director of the division of advertising practices, explained:

If you’re out there promoting individual products that you have a specific investment in, it needs to be disclosed. If you have a significant economic investment that is not otherwise apparent, that may potentially affect the credibility of your endorsement, and I see that as a potential problem.

Dan Peres, Editor-in-Chief of Details, is taking the “any press is good press” route regarding Kutcher. He told the Times:

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Ashton Kutcher Edits Details, Tells Readers To Use His Stuff

Ashton Kutcher, the lucky guy who is replacing Charlie Sheen on Two and Half Men, has guest edited a special online version of Details. Inside the issue – which is focused on social media – readers can find photos that Kutcher had taken with his phone, advice for proper Twitter usage, and style tips. Yes, style tips from the man who once thought trucker hats were a good idea.

As if fashion suggestions from Kutcher weren’t bad enough, Gawker notes that in a section titled “Generation Next… a guide to the emerging tools transforming the way you live,” Kutcher recommends 12 products, eight of which Kutcher is invested in.

There is no disclosure of this in the issue. It’s just Kutcher telling Details’ readers “My stuff is the best bros, so you know, use it.”

A classy move by Kutcher and the editors at Details.

Details Fills Gap Left by Paul Jowdy

According to Adweek, Bill Wackermann has promoted David Hamilton to fill the loss of Paul Jowdy at Details. Hamilton was previously Associate Publisher, and he will now be Senior Executive Director.

Taking Hamilton’s spot as Associate Publisher is Chris Cormier, who previously worked at Glamour.

Paul Jowdy Leaves Details for Every Day with Rachael Ray

Adweek is reporting that Paul Jowdy is leaving Details to work with Every Day with Rachael Ray.

Jowdy has only been with Details since January, and before that was Publisher of Bon Appétit.

Condé Nast Names Two New Publishers

William Wackermann, the Executive Vice President, Publishing Director of Condé Nast’s Bon Appétit, Details, Glamour, and W, has announced two in-house changes. Paul Jowdy has been tapped as Vice President and Publisher of Details and Pamela Drucker Mann has been named Vice President and Publisher for Bon Appétit.

Jowdy has been with Condé Nast for 14 years, most recently overseeing Bon Appétit, where he helped expand the magazine into more of a lifestyle title. Wackermann said Jowdy would bolster an already strong magazine:

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Details To Add Some Muscle With New Fitness Section

Just like many of their health conscious readers, Details is making a new year’s resolution to shape up.  Keith Kelly writes today that the monthly men’s mag is taking a page from Men’s Health and adding a new fitness section dubbed “The Body.”  Under the supervision of Tyler Graham, author of The Happiness Diet, “The Body” will debut in March and offer a new fitness dimension to the lifestyle-focused magazine.

Details editor-in-chief Dan Peres discussed the rationale behind “The Body”:

We’re not looking to compete with Flex. I don’t think any retailer will move us out of the fashion category and stock us with the workout magazines, but it is certainly an area that we will be focusing more of our attention on in 2011.
Last year, Details was able to quell rumors that it would be shut down, however the title only increased ad pages by one percent in 2010.  Similar publications GQ, Esquire, and Men’s Health all improved ad page numbers by 6 percent or more in the past year.

Rolling Stone Expands Sales Team

3letter.lrg.jpgRolling Stone has had a tough couple of years: it downgraded the size of its mag, lost staffers, and hedged so long in making a viable Web presence that by the time Jann Wenner took back RollingStone.com, it was too little, too late.

But 2010 is looking up for the venerable music title, with enough cash trickling back in that Wenner could afford to hire Michael Wolfe , a veteran of GQ and Rodale‘s Best Life, as the newest associate publisher of sales.

Joining Wolfe will be Tracy Monahan, formerly of Details and Teen Vogue, as the associate publisher of marketing.

Full press release after the jump.

Read More: Rolling Stone’s Web Failure Wasn’t So Shabby, After All. But Now What? –All Things D

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