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Posts Tagged ‘Details’

How Elle‘s Joe Zee Broke Into Fashion (and How You Can Too)


In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

How Elle’s Joe Zee Broke Into Fashion (and How You Can Too)


In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native and star of Sundance Channel’s All On the Line with Joe Zee was very clear about how he got to the top.

One: he worked for people he could learn from, namely legendary fashion stylist and editor Polly Mellen. (“She taught me what it was like to have a passion for something.”)

And, two, he worked his butt off. “I won’t put stock in people who tell me they wanna work in fashion, because they wanna be glamorous. They wanna be famous. They wanna be well known,” he said. “If you wanna be those things, wrong business.”

Part 1: Elle‘s Joe Zee Puts It All on the Line for Sundance Channel
Part 2: Elle‘s Joe Zee Reveals Exactly What a Magazine Creative Director Does

Details Promotes Two

Details has promoted two staffers. Matthew Marden has been named fashion director, a new role at the magazine. He has been with Details since 2004, most recently serving as market director.

Additionally, Eugene Tong has been named style director. Tong has been with Details since 2006, and most recently served as senior style editor. Prior to his time at Details, he worked as associate market editor for Cargo and fashion assistant at FHM.

Both Marden and Tong will report to Dan Peres, editor-in-chief of Details.

Details Adds Two

Details has added two staffers to its team: Sheila Monaghan has joined as Senior Editor and Greg Emmanuel has been named Articles Editor. Monaghan comes to Details from Women’s Health, where she worked as a Senior Editor. At Details she will oversee health and fitness coverage in magazine’s The Body section.

Emmanuel has a wide variety of editorial experience. His work has appeared in publications such as Esquire, TV Guide, Time Out New York, GQ, ESPN the Magazine, Nylon and O: The Oprah Magazine. He is also a published author. At Details, Emmanuel will oversee the Know & Tell front-­of-­book section.

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. NFL Magazine‘s Inaugural Issue Catches Tebow Fever, December 5 
  2. Lady Gaga Graces the Latest Cover of Vanity Fair, December 2
  3. Buzzfeed Poaches Two from Gawker, December 7
  4. Details Names New Editorial Hires, December 5 
  5. CNN’s Anderson Cooper Reportedly Most Searched Media Personality, December 5
  6. You Choose—Pick Your Favorite Local News Anchor, December 7
  7. WCBS 880 Finally Makes the Move to Hudson Street, December 5
  8. Refinery29 Expands Editorial Team, December 5

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Details Names New Editorial Hires

There are couple of new staffers to the Details editorial staff.  James Oliver Cury has been named online editorial projects manager. In the role, Cury will be responsible for all digital editorial product, including content partnerships, e-commerce, and app development.

Cury arrives Details from another men’s magazine–Maxim, where he worked as online editorial director.

Rachel Rosenblit is the new entertainment editor at Details. She’ll be in charge for booking celebrity features, editing entertainment content in the Culture section, and covering film and television for the magazine.

Prior to joining Details, Rosenblit was associates editor of features at Elle magazine.

“Both James and Rachel are valuable additions to the Details family,” Dan Peres, Details editor-in-chief, says. “I look forward to working with them as we continue to grow our brand, and I am excited to further develop our digital efforts as we build the presence of Details.com as a leading men’s style and culture destination.”

Cury and Rosenblit’s appointments begin immediately.

Details Adds Publisher

As we expected, Sabine Feldmann, who was edged out as Publisher of Teen Vogue this morning, won’t be joining Details. Instead, Kevin Martinez has joined the magazine as Vice President, Publisher.

Martinez has been serving as a consultant to Details since the summer, and before that was Vice President, Brand Publisher at Elle.

“Over the past five months we’ve made great strides in the print, digital and social areas of the brand,” said Martinez. “I am thrilled to be able to build on that success with Dan Peres and the entire Details team.”

Jason Wagenheim Shifts to Teen Vogue

Last week Jason Wagenheim was abruptly booted as Publisher of Glamour after only three months. The day after the dismissal Wagenheim insisted he was staying at Condé Nast, and we now know that he indeed is — as Publisher of Teen Vogue.

Ad Age reports that he is taking the job from Sabine Feldmann, who has been Vice President and Publisher of Teen Vogue since April of last year. There is no word what the future holds for Feldmann, but sources are speculating that she’ll end up at Details, which has been without a Publisher since Paul Jowdy left. This would be odd though, because David Hamilton was promoted to fill Jowdy’s spot.

We’ll keep you posted when we hear how things shake out.

Details Announces E-Commerce Plans

Details magazine is partnering with Mr. Porter, an online menswear retailer, to feature clothing that will be available for purchase on the magazine’s website. The items will be handpicked by Details’ editors and Ashton Kutcher. Kidding! About Kutcher at least.

Dan Peres, the magazine’s Editor-in-Chief, tells WWD, “I’ve known Natalie [Mr. Porter's founder] for almost 20 years, back before she was a retail titan, and I was really eager to do a project with her.”

The selected products will also be shown on Mr. Porter.

Ashton Kutcher’s Detail’s Gig Attracts The Feds

Yesterday FishbowlNY told you about Ashton Kutcher guest editing an issue of Details, which would be no big deal, but he promoted a slew of products that he invests in without clearly disclosing that to readers.

Apparently – and we missed this yesterday – there was a single line in the introduction of the issue that stated Kutcher was “[Putting] his money where his mouth is, backing many of the companies he champions here.” But that might not be enough, because the incident has now attracted the eyes of the Federal Trade Commission (FTC).

The New York Times reports that by not being more clear about the companies and products he was promoting, Kutcher might have committed a federal crime. Richard Cleland, the FTC’s assistant director of the division of advertising practices, explained:

If you’re out there promoting individual products that you have a specific investment in, it needs to be disclosed. If you have a significant economic investment that is not otherwise apparent, that may potentially affect the credibility of your endorsement, and I see that as a potential problem.

Dan Peres, Editor-in-Chief of Details, is taking the “any press is good press” route regarding Kutcher. He told the Times:

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