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Posts Tagged ‘Digiday’

Daily News Gives Dan Snyder a New Team Logo

It’s not just the name of the Washington franchise that will be absent from tomorrow’s Daily News NFL 2014 season preview. The paper has also created a modified version of the team’s logo for use in the paper, one that loses the illustration of a feathered Native American:

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From the paper’s editorial:

Henceforth, in The News’ sports coverage, the team that has been known as the Redskins since 1933 will simply be called Washington.

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Freelance Journalist Confesses Their Native Advertising Sins

ShutterstockWastepaperMoneyBasketThe latest installment of Digiday’s “Confessions” series could not be timelier. It features a veteran freelance feature writer who has had to cross over to the sponsored-content side to earn a decent living.

On the plus side, the unidentified individual says they’re making $500 a day and, as a result, are chipping away at some accumulated debt. On the down side, the client stories being passed on are consistently “lowest common denominator.”

From the Q&A with Lucia Moses:

You don’t want your real name used on the native ad pieces. Is that [lowest common denominator aspect] why?

Because it’s not work I’m proud of. It’s not anything remotely interesting. But I was at [a major news organization] and didn’t put my name on many stories. If I were writing stories for dumb women’s magazines, I wouldn’t want my name on many stories, either.

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Morning Media Newsfeed: Aereo Plans Survival | Dish Makes Anti-Merger Case to FCC

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Aereo Signals Path to Survival if Classified as Cable System (WSJ)
Aereo Inc., the online video company that was widely expected to go out of business after losing a high-stakes Supreme Court case in June, signaled Wednesday that it sees a path to survival if it is classified in legal terms as a cable system. Mashable Aereo lost its case before the U.S. Supreme Court because a majority of the justices said its resemblance to a cable company meant it had violated copyright laws. Re/code The video streaming company told a U.S. district court in New York Wednesday it now thinks it’s entitled to be licensed as a cable system because of the Supreme Court’s decision. That would allow the company to stay alive although it would have to pay licensing fees in addition to costs to restart its stalled business. Aereo allowed consumers to watch local TV channels over the Internet for a monthly fee of up to $12 until shutting down its service a few weeks ago after the Supreme Court sided with broadcasters. Capital New York The broadcasters responded with their own argument, calling Aereo’s decision “astonishing.” “Whatever Aereo may say about its rationale for raising it now, it is astonishing for Aereo to contend the Supreme Court’s decision automatically transformed Aereo into a ‘cable system’ under Section 111 given its prior statements to this Court and the Supreme Court,” lawyers for the broadcasters wrote. Deadline Hollywood At issue is whether the District Court will lift a stay that allowed Aereo to remain in business while the case made its way to the Supreme Court. Broadcasters want it lifted so they can collect damages from Aereo’s infringement of their copyrights — a two-year period during which they say they “suffered irreparable harm.” Aereo faces additional hurdles even if the District Court agrees with its view. The FCC also might have to agree to define Aereo as a cable operator for it to qualify for the compulsory license — and it would have to be granted by the U.S. Copyright Office.

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Time Magazine Harnesses the Power of Facebook

Per Lucia MosesDigiday analysis, the publication has nearly doubled its Facebook halo in the second quarter of 2014. So how did Time during that stretch outpace the likes (pun intended) of BuzzFeed and The Huffington Post?

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Moses says it’s complicated. The reporter lists five ways the magazine has managed to up Facebook in 2014 as a source of 16% of all traffic, a sizable increase from the five percent measured in the first half of 2013. And she notes that the gained knowledge is being compiled for future Time Inc. generations:

M. Scott Havens’ team takes a weekly look at what’s working on the site and what’s not, with plans to put those lessons in a handbook to be used across other Time Inc. brands. “We have been a very siloed institution, but we have had some successes, and what I’m trying to do at my perch is spread those rapidly across,” he said.

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Entertainment Weekly Beta-Testing an Old Concept: Unpaid Contributors

They are just three little words. But the media community shudder that goes along with community.ew.com is much larger.

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Per Lucia Moses at DigiDay, the once-venerable pop culture king of newsstands and weekly subscriptions is formally stooping to the level of unpaid contributors. Complete with double-speak or maybe even, in this case, triple:

“The expansion here hopefully allows us to tap into new audiences who are increasingly having conversations in fragmented locations,” said Liz White, general manager of EW.com and people.com.

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Everyday Instagram Users Graduate to New York Fashion Week Big Time

According to Time magazine associate video producer Diane Tsai, the latest edition of Mercedes-Benz New York Fashion Week (wrapping up today) is the “first time everyday Instagram users were treated like industry insiders at a major designer’s runway show.”

In the video above, Instagram users Ender Baykal (@enderbaykal) and Patricia Serrano (@freshtraveler) talk about their experiences this past week in NYC. There is also a snippet of conversation with Brian Difeo (@bridif), co-host of one of a number of “InstaMeets.”

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Digiday Talks to @Vice_Is_Hip

The first sentence of Digiday editor-in-chief Brian Morrissey‘s piece rings very true to our ears: ‘The Twitter parody account is an art form already past its prime.’

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However, there are still some exceptions and arguably one of the current shining examples of this art – thanks largely to the quality of the joke-writing – is @Vice_Is_Hip. The owner/operators wisely wish to remain anonymous; once the doer(s) of the deed is exposed (like for example Andy Borowitzz as @KimJongNumberUn), it’s never quite the same.

Perhaps the most surprising thing here is that the half of @Vice_Is_Hip who spoke to Morrissey, a bike courier in London, England, says he turned down a job offer from the Netherlands arm of VICE. That’s some parody commitment.

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Jim Impoco on the Good Old Days of Time Inc. Expense Accounts

JimImpocoLinkedInDigiday staff reporter Josh Sternberg has a zippy Q&A with Newsweek editor-in-chief Jim Impoco.

We were particularly taken by Impoco’s answer to the question, “Can print magazines ever get back to where they were in their heyday?” and the way he colorfully elaborated on the obvious answer. There’s no town car waiting outside anymore, Impoco notes, and the days of three-martini math are also long gone:

“It’ll never be as quite as lush as it was at 4 Times Square in the ‘90s… I was at Time Inc when I was criticized for not using my expense account as aggressively as I needed to because I was pulling down the average. That won’t happen anymore.”

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