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Posts Tagged ‘Dirk Barnett’

It’s Not Tina Brown’s Fault That Newsweek Failed

Now that Newsweek has been sold yet again, it’s time to examine who is at fault for its downfall. The popular target is Tina Brown. She certainly receives the brunt of a New York Times piece, which features interviews with Newsweek staffers who claim that Brown’s style destroyed the magazine. And while that’s true, Brown is not solely to blame.

Brown is famous for being irrational and chaotic. As the Times notes, she sent staffers to Paris despite there being no promise of a story. She once asked Dirk Barnett, Newsweek’s former creative director, to design 82 covers in just seven days. When she did approve covers, they were often ridiculous. Brown even claimed that she knew about Breaking Bad before anyone else at Newsweek, which sort of shows how kooky she can be.

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Please Don’t Try to Copy The New Republic

The New Republic is back in a big way. The magazine, which began publishing all the way back in 1914, has a new print design (orchestrated by Dirk Barnett) and a new website — both of which are great. It also landed a big interview with Barack Obama for its latest issue.

Because of all of this, TNR is getting everyone’s attention. But if the hype has you thinking “Hey, maybe my magazine will work after all!” FishbowlNY is here to tell you that it won’t. We’re sorry, but it just won’t. Here is why:

  • Your magazine is not owned by Chris Hughes. Hughes bought TNR last March. He was a co-founder of a tiny site called Facebook and has a net worth of about $700 million. Those millions are necessary to launch a magazine and let’s be honest, you do not have those millions.

The New Republic Debuts New Logo

Old logo.

New logo.

The above is the first step in the revamping of The New Republic. The new logo, according to the magazine’s creative director, Dirk Barnett, conveys that TNR is “is about big, bold ideas.” Barnett also says the updated logo is “energetic.”

We kind of like it. While it might not be exciting, it is certainly more modern than the old one. But who cares what we think, we want to know what you think. Let us know by voting below.

 

Dirk Barnett Moves to The New Republic

Dirk Barnett, the man behind Newsweek’s look for the last two years, is leaving to become creative director of The New Republic. Barnett is widely respected in the design world, so this is a great hire by TNR.

Politico reports that Lindsay Ballant will succeed Barnett at Newsweek.

Newsweek’s New iPad App is Worth a Look

The worst thing a magazine can do when designing an iPad app is to forget that people are using an iPad to read it. It sounds crazy, but it happens. A magazine is great, but when we’re using an iPad, we want to swipe, scroll, tap and gently caress (okay, maybe that’s just us). Newsweek’s new iPad app, which just went live, makes sure that happens.

Dirk Barnett, Newsweek’s Creative Director, told us back in November that he wanted to make sure the iPad expanded on the strong design elements in the magazine, and he definitely succeeded. Barnett, along with the bow tie appreciating Mueller Twins, have created something special. The images are bold and the overall look is uncluttered, yet extremely engaging.

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Newsweek iPad App Coming in January

FishbowlNY has learned that Newsweek is launching an iPad app in January. To help the debut go smoothly, the magazine has hired Melissa Lafsky as its iPad Launch Editor. Lafsky has the chops to make the app a hit; she’s worked at The Huffington Post, edited the Freakonomics blog and has written for The New York Observer, The New York Times and Wired.

Details are sparse (we do know that print subscribers will be able to access it for free) but Dirk Barnett, Creative Director at Newsweek, said a broad goal of the app is to expand on the design elements found in print. “Newsweek’s iPad app will enhance the strong design landscape of the magazine, building on the visual strengths with interactives, video elements and an extension of the strong photojournalism that has been a hallmark of the magazine for decades,” explained Barnett.

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He’s Got it Bad | Paparazzi’s Power | Making a Show of It

  • UnBeige: An interview with Dirk Barnett, the man behind Newsweek/The Daily Beast’s look. He says that he loves Breaking Bad, which makes us like him even more.
  • PRNewser: Those pictures of Congresswoman Gabrielle Giffords that were recently released were only done so to stop the press from hounding her when she leaves rehabilitation this month. We have nothing nice to say about the paparazzi, so – as our mothers told us – we won’t say anything at all.
  • TVNewser: Jon Stewart is going to appear on Fox News Sunday this Sunday. Fox News Sunday is – uh, well, please see our previous item about not having anything nice to say.

Newsweek’s Creative Director Addresses Criticism

Dirk Barnett is the mind behind the redesign of Newsweek, and WWD gets him to open up about the new look of the magazine and the inevitable backlash against it. Barnett says his creative goal is to get readers to see Newsweek as something glamorous:

The mantra that Tina kept saying was, ‘I want this to be a monthly on a weekly basis,’ so we definitely made it feel a little more lush. The typefaces definitely help to do that. It’s gonna say to readers: ‘This is new.’

As for the criticism? Barnett – who has composed plenty of good work in his career – does what he should do, he shrugs it off:

The second I took this job I was like, the one thing people are going to destroy is the design. They’re just gonna rip it to shreds. No one’s going to be happy with it. Because it’s Tina Brown. Anything Tina Brown does, there’s haters.

This is the right attitude for all of the Newsweek staffers to adopt over the next few months. There are going to be some stiff jabs from the media (yes, even from us), but they’ve got to keep fighting. And if they should need a cut man, FishbowlNY is in their corner. A win for print is a win for all of us.

Tina Brown Snags First “NewsBeast” Staffer Away From Lucky

Tina Brown is wasting no time in building her team at the newly formed Newsweek Daily Beast Company.  NYPost.com’s Keith Kelly reports that Brown has tapped Dirk Barnett as new creative director — a move that comes just two days after Barnett joined Lucky magazine.

With Brown moving so aggressively and the ink still yet to dry on the Newsweek-Daily Beast merger deal, many publishers must be wondering just how loyal their staffers will be when the “NewsBeast” comes calling.

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  • Google Books settlement under Justice Department review- GalleyCat

  • Newspapers, bloat behind Portfolio‘s demise?- FishbowlNY
  • Dirk Barnett named Creative Director of Maxim- UnBeige
  • Unemployment in metro areas rises; California hit worst- MediaJobsDaily
  • Hulu overtakes Yahoo! as #3 video destination- WebNewser
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