Style.com is getting swept under the Vogue rug. Well, maybe that’s a bit dramatic. According to WWD, the site’s publisher Matt Rice and will now report to Vogue’s publisher Susan Plagemann. Likewise, Style.com’s editor — Dirk Standen — will now report to Vogue’s editor, Anna Wintour.
The move seems to indicate that Condé Nast execs aren’t too pleased with Style.com. At the very least, they want to give the site a kick in the pants via changes in content and strategy.
As WWD reports, a Style.com/Vogue combo is actually quite retro:
Fourteen years ago, the site was established as the online home of Vogue and W magazines. But Wintour lobbied for years for her own site for Vogue, and so, in 2010, Style.com was pushed out of Condé Nast to Fairchild Fashion Media. It was shuffled back to Condé this summer, when Fairchild was sold to Penske Media Corp.