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Posts Tagged ‘Dirk Standen’

Vogue.com and Style.com Share Floor at One WTC

Staffers for Vogue.com and Style.com are getting cozy. WWD reports that the teams will share the 29th floor at Condé Nast’s new headquarters, One World Trade Center. We know. This is a bit much. It’s a story only a media reporter could love. Okay, maybe “love” is too strong. This is a story a media reporter could give a hearty handshake.

Initially, the plan was for Vogue’s staff — both digital and print — to occupy the 25th floor. This would’ve been a change for Vogue, which had kept digital and print staff separate at 4 Times Square. But in a dramatic change of events, Vogue.com and Style.com staffers recently learned they would both be taking over the 29th floor.

The change makes sense. In November we learned that Style.com’s brass would be reporting to Vogue’s brass. Style.com’s publisher Matt Rice now reports to Vogue’s publisher Susan Plagemann, and Style.com’s editor Dirk Standen now reports to Vogue’s editor Anna Wintour. Might as well combine the two websites’ teams too.

[Image: Instagram/Condé Nast]

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Style.com Changes Reporting Structure

Style.com is getting swept under the Vogue rug. Well, maybe that’s a bit dramatic. According to WWD, the site’s publisher Matt Rice and will now report to Vogue’s publisher Susan Plagemann. Likewise, Style.com’s editor — Dirk Standen — will now report to Vogue’s editor, Anna Wintour.

The move seems to indicate that Condé Nast execs aren’t too pleased with Style.com. At the very least, they want to give the site a kick in the pants via changes in content and strategy.

As WWD reports, a Style.com/Vogue combo is actually quite retro:

Fourteen years ago, the site was established as the online home of Vogue and W magazines. But Wintour lobbied for years for her own site for Vogue, and so, in 2010, Style.com was pushed out of Condé Nast to Fairchild Fashion Media. It was shuffled back to Condé this summer, when Fairchild was sold to Penske Media Corp.

Fairchild Launching Print Version of Style.com

According to Adweek, Fairchild Fashion Group – in an effort to increase its consumer presence – is launching a print version of its website, style.com.

Peter Kaplan, Editorial Director at Fairchild, and Dirk Standen, Style.com’s Editor-in-Chief, are now prepping the magazine for a fourth quarter launch.

Launching the print venture is the (sort of) easy part, making it successful, that’s another story. But apparently Fairchild feels confident that the Style.com brand will carry it through. One piece of advice: Put Kim Kardashian on the cover of every issue. Like her or not, that woman moves print.