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Despite Blowout Game, Super Bowl XLVIII Is Most-Watched TV Show Ever (TVNewser)
That giant sucking sound you heard during the Super Bowl Sunday wasn’t viewers changing the channel. Despite it being a blowout, the Seattle Seahawks’ win over the Denver Broncos averaged 111.5 million people, more than any television program in U.S. history, surpassing the 2012 game on NBC when the New York Giants beat the New England Patriots in a much closer game — 111.3 million watched that Super Bowl. The game is also now the most-watched program on Fox, breaking the 111.0 million viewer mark for the 2011′s Super Bowl, when the Green Bay Packers defeated the Pittsburgh Steelers. Adweek / VideoWatch Officially, according to Adobe Analytics, Fox’s live stream of Super Bowl XLVIII averaged 528,000 viewers. According to Fox, that’s the biggest live stream of a sporting event in history (a number that is hard to prove, though it would seem to top recent Summer Olympics and March Madness streams). Capital New York The ratings continue to show that the Super Bowl is a juggernaut unlike anything else on TV. Three of the last four Super Bowls have set TV ratings records. While most broadcast programming is losing viewers in an increasingly fragmented video landscape, football — and the Super Bowl in particular — remains untouched by the changes happening in the rest of the media industry. TVSpy The ratings are in for Super Bowl XLVIII, and interestingly enough, the leading market wasn’t Seattle or Denver: As the Seahawks defeated the Broncos 43-8, Kansas City drew the highest ratings, posting a 58.1 rating / 78 share, meaning 78 percent of TVs in use in the Kansas City market were turned to Fox affiliate WDAF. TVSpy Viewers of Little Rock, Ark. Fox affiliate KLRT lost eight minutes of what would normally be prime Super Bowl viewing when the station’s transmitter lost power. The station told viewers on its Facebook page, “We hope to have it restored ASAP. We sincerely apologize.” PRNewser From Vegas to Madison Avenue, everyone was looking to get in on some Super Bowl action. For marketers, that means standing out from the crowd. To accomplish these two things, JCPenney thought it would be a good idea to send out fake drunk tweets.