In the upcoming issue of Fortune, Conan O’Brien talks about his departure from NBC (because he hasn’t talked about it enough – sorry, feuding millionaires don’t interest FishbowlNY) and how he’s moved from TV to being a multimedia brand.

In the piece by Douglas Alden Warshaw, O’Brien says that when he initially signed up for Twitter, NBC wasn’t happy, and he thought that was fantastic news. “Tell them I would be thrilled if they shut down my Twitter account,” he recalled saying. “I’d love it if that got out. You think PR’s been bad up till now? Wait till you take away my Twitter account.”

O’Brien also explains how he decided to start a second company, called Team Coco, to help spread his influence online. TBS funds part of the expenses and shares any profits received. The company, consisting of eight people, attempts to get O’Brien’s content to as many people as possible. O’Brien says this is the way TV shows can be successful:

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