TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Dr. Oz’

Dr. Oz Grilled by Senate Because He’s Wacky

Dr. Oz of The Dr. Oz Show and Hearst’s Dr. Oz’s The Good Life fame is finally being forced to come clean about the medical advice he doles out to millions of people. To paraphrase Seinfeld, the prognosis is negative. A panel of senators grilled Oz on his many wacky claims that certain products can lead to weight loss, even though they definitely do not.

The panel, led by Claire McCaskill, repeatedly questioned Oz on why he would promote products that have zero science behind them. “The scientific community is almost monolithic against you in terms of the efficacy of the three products you called ‘miracles,’” said McCaskill. ”I don’t get why you need to say this stuff when you know it’s not true. When you have this amazing megaphone, why would you cheapen your show?”

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Redbook EIC Moves Over to Dr. Oz The Good Life

JillHerzigPicAlison Brower‘s decision to leave the Hearst fold and return to California is good news for Jill Herzig (pictured). Ahead of the full launch of Dr. Oz The Good Life this summer with the arrival of the August/September issue, she has been tapped to replace Brower as editor-in-chief.

From today’s announcement:

Herzig had been editor-in-chief of Redbook since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. Prior to Redbook, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.

Read more

Magazine Launches on Upswing

magazine stack GMagazines are alive and well, and the first few months of the year prove it. According to The New York Post, there were 45 magazines launched in the first quarter of this year, up from 27 a year ago.

Some of those debuts have been heavyweights — like Dr. Oz’s The Good Life, Capital New York and Branché, the popup title from Marie Claire — while some have been lightweights, such as the return of Sesame Street Magazine, which had folded in 2008.

“I was shocked when I put this together and saw the number [of launches],” MediaFinder’s president, Trish Hagood, told Crain’s New York. “So many of them are really solid publications.”

Newsweek also re-launched during the first quarter of this year, but uh, well… We think enough has been said about how that went.

Dr. Oz’s Magazine Loses Two Staffers Before Debut

Dr. Oz’s magazine — Dr. Oz The Good Life — doesn’t debut until tomorrow, but there has been some early chaos behind the scenes. The New York Post reports that two key staffers from the glossy’s art and design team have already departed.

Cass Spencer, The Good Life’s design director and point person on the look of the magazine, is gone after an alleged disagreement with Hearst’s editorial director, Ellen Levine. Jenny SargentThe Good Life’s photo director, is also out. Sargent’s situation is less dramatic; she left to take a job as Billboard’s deputy photo director.

A Hearst spokesperson told the Post that the company was “extremely happy” with The Good Life and brushed off Spencer and Sargent leaving, explaining, “When magazines are in startup mode, changes occur.”

The First Issue of Dr. Oz’s Magazine is Here

Dr. Oz’s magazine, The Good Life, is set to launch February 4. As you can see from the magazine’s debut cover, Hearst has learned a thing or two from Oprah, and put Oz front and center.

Though Big O is finally considering letting someone else grace the cover of The Oprah Magazine, we expect Oz’s mug will be beaming back at us from Good Life for a long time. Oz told FishbowlNY that he would do whatever was best for The Good Life, but when a magazine is named after you, readers want more of you, so hopefully Oz has been working on his smize.

There will be 800,000 copies of The Good Life’s debut issue, with 375,000 hitting newsstands at $3.99 a pop, and the remaining being sent for free to subscribers of other Hearst titles.

Media Critic Reacts to Rumored O Magazine Change: WHAAAAA???

OMagazineOprahHere’s how The Huffington Post’s Jack Mirkinson calibrates a report by the Post‘s Richard Johnson that Oprah Winfrey – on the heels of a perceived Oscar nominations snub for The Butler – is thinking of permanently removing herself from O magazine cover consideration:

WHAAAAA??? O magazine without Oprah on the cover? That’s like Time magazine without stories about animal minds, or The New Yorker without random covers on springtime, or Vogue without Photoshop!

How else are we going to know what Oprah looks like with an Afro wig, or drinking smoothies with Dr. Oz or posing in front of flowers and other green things?

Read more

Diane Clehane on the Lunch That Changed Her Life

DrOzDianeClehaneEvery Wednesday, as many of you already know, our “Lunch” columnist Diane Clehane catches up at Michael’s with all sorts of interesting media folks. Most recently and exclusively, Dr. Oz.

But this is about a different kind of lunch. A lunch that completely changed the make-up of Clehane’s domestic dining arrangements. Per Clehane’s essay in the February issue of Reader’s Digest for the magazine’s “True Stories” section, she and her husband were dealing a decade ago with the trauma of three recent miscarriages. Shopping one day at Sak’s, Clehane took a break at the cafe for lunch and met Jill Totenberg, a public relations consultant who proudly showed a picture of an adopted Chinese daughter. Not long thereafter, thanks to the Saks encounter, Clehane began her own, similar odyssey:

In early 2003, we registered with an adoption agency and began an 18-month “paper pregnancy.” During that time, I kept in touch with Jill, e-mailing her occasionally. I promised to visit so I could meet her daughter, but as often happens, life got in the way. Still, the little girl in the Snow White costume and her mother were never far away in my thoughts.

Read more

Morning Media Newsfeed: Yahoo!’s Media Plans | NBC Gears Up for Olympics | Dr. Oz Covers Mag

Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Yahoo! Launching Digital Magazines, Starting With Food (Adweek)
Yahoo! is getting into the magazine business. During a keynote presentation at the Consumer Electronics Show (CES), CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with Yahoo! Food. A similar product is in the work for Yahoo! Tech, which is being helmed by former New York Times columnist David Pogue. Mayer also used her CES keynote to unveil Yahoo! News Digest, a twice daily mobile news product that aggregates and synthesizes news from across the Web. USA Today The ventures represent the latest manifestation of Mayer’s emphasis on creating original material as a key part of her effort to turn around the fortunes of the tech company. The Verge When the news-summarizing startup Summly shut down last March, it was easy to imagine the company had simply been swallowed by the Yahoo! machine. Like so many founders before him, Nick D’Aloisio had sold his company to Yahoo! only to see it shuttered soon after. Its core technology was absorbed into Yahoo!’s news app less than a month later, used to summarize the day’s events. That was the last we heard from D’Aloisio, who sold Summly to Yahoo! for a reported $30 million at the age of 17 — until Tuesday. NY Observer / BetaBeat A buzz balloon about Yahoo!’s CES appearance and new product unveiling has been building and building, and now it’s popped, raining tiny chunks of news stories (“atoms”) on the heads of tech journalists everywhere. It’s not a disappointment, provided you were searching for yet another way to consume news in 2014. Ad Age / Digital Over the past year, Yahoo! has re-launched email, the homepage and Flickr. Now it’s time for a new look for its old ad business. Yahoo! is doing away with two of its highest profile ad-tech products — Right Media and Genome — and unveiling a new one, Yahoo! Advertising.

Read more

Dr. Oz Magazine to be Titled The Good Life

Attention Dr. Oz fans, his forthcoming magazine from Hearst finally has a title: The Good Life. Well, technically Dr. Oz The Good Life, but there’s no need to remind everyone that the zany Oz is behind the glossy every time we mention it. What’s with the title? Well Oz is glad you asked!

At Hearst’s Upfront, Oz explained “In almost everything I do I notice women desperately craving insights into the good life.” So there you go. Desperate women everywhere, your magazine is on its way!

Oz added that The Good Life will not only pave a path to an Oz approved lifestyle, it will do so in a way that women will appreciate. Men, you’re on your own.

“We want it to be playful, and most importantly, I don’t want to treat women like they’re dainty,” said Oz. “Because they’re tough. We want to be edgy more than earnest, and we want to give them a little bit of attitude because I think that’s what is needed to get them to do the things that are so important for themselves and the people they love.”

The Good Life — tough love from Oz in magazine form — hits newsstands early next year.

NBC Nightly News Staffer Tweets Out Pictures of Horrific Midtown Taxicab Accident

On a normal workday, writer Bradd Jaffy (pictured) is mainly concerned on Twitter with co-manning the @NBCNightlyNews feed.* But today, due to some ghastly 49th Street and 6th Avenue circumstances, it was his personal account grabbing the headlines.

Within minutes of Jaffy tweeting out some 30 Rock pictures of a wayward taxicab injury scene, some showing Dr. Oz, he was being contacted via Twitter by journalists. Gothamist’s Christopher Robbins and Juan Arellano of the New York Post were first to get in touch, in the latter case for example leading to this multiple-photo use.

Today’s midtown events are sadly reminiscent of a Venice Beach, CA boardwalk incident that claimed the life of an Italian newlywed tourist. The injured British female visitor had only just arrived in Manhattan last night.

Read more

NEXT PAGE >>