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Posts Tagged ‘Duff McDonald’

Red Bull Billionaire Broadens Reach of ‘Almost Independent Magazine’

This past Sunday, subscribers to the LA Times and several other major metropolitan U.S. dailies got something new to go along with the coupon sheets, drugstore flyers, and pared down color comics: the first U.S. edition of Red Bulletin, a monthly mag from the makers of the energy drink.

These are suddenly tough times for Austrian guys with ambition, but via a sprawling and highly entertaining profile of billionaire Red Bull owner Dietrich Mateschitz (pictured), Business Week is helping set things back on an even keel. The insert issue of Red Bulletin encompassed features on Bob Dylan and San Francisco Giants ace Tim Lincecum, and according to BW reporter Duff McDonald, is part of a big media push:

Red Bull’s current ambitions reflect a serious ramping up, as well as the realization of a business plan that eschews conventional advertising in favor of marketing through its own events, shows, and publications. The company shipped more than 1.2 million copies of the first Red Bulletin in the U.S. (about one-third of Sports Illustrated‘s paid circulation)…

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Why I Followed Andrew Sullivan to the Financial District

It’s sort of fitting that my last FBNY post should be about The Atlantic dinner/conversation I attended earlier this evening, which featured Michael Hirschorn and Andrew Sullivan, since this post was actually my first foray into this whole blogging thing (and remains my top Google result).

The talk — the dinner part included chili, cornbread, and brownies — was billed in the invite as “A Conversation on the Future of Media” and the crowd that packed Justin Smith‘s downtown apartment included a whole lot of very recognizable New York Media names who will no doubt be heavily involved in that very Future. Here’s a non-exhaustive list: Bonnie Fuller, Harry Smith, Richard Perez-Pena, Nick Denton, Tad Friend, Duff McDonald, Gabriel Snyder, Jeff Bercovici, Matt Haber, Danny Shea, Brian Stelter, Rachel Sklar, Jon Fine, Dylan Stableford, Laurel Touby, James Bennett…and also, strangely(?), (the very tall) Sigourney Weaver.

Alas, neither Sullivan nor Hirschorn appeared to have any definite ideas about what ‘Media’ might look in the future other than that it would probably be very different from what we currently have, but also that the New York Times is in a lot of trouble. For those of you keeping score Andrew Sullivan still reads the dead tree edition of the Times every morning and does not Twitter. @LaurelTouby, @BrianStelter, and @RachelSklar, however, all have nice tweets from the party. Now(!), before I sign off for good here’s a couple of other interesting things I read today: