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Posts Tagged ‘Dwell’

Dwell Increases Its New York Presence

Dwell is increasing its mark on New York. The magazine is setting up permanent shop at a new office at 192 Lexington Ave. (in case you feel like stalking) that will double the capacity of its current office, at 8 West 36th Street. The move will happen early next month, and a full Dwell creative team will migrate there by early next year.

Dwell has always been a bicoastal media company, and as we continue to grow, we see an immense upside in having our creative team working together in New York,” said Dwell Media president Michela O’Connor Abrams, in a statement. “This has been a natural progression and we’re thrilled.”

In other Dwell news, the magazine is adding William Lamb as a senior editor. Lamb will join editor-in-chief Amanda Dameron, senior editor Kelsey Keith and associate editor Diana Budds in the Lexington Avenue office.

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Write a Feature on Fabulous New York Homes for Dwell

Still going strong after 13 years, Dwell sets itself apart from other design magazines by providing insights on modern design and architecture that are as fresh as they are practical . “We don’t want people to create an artificial idea of how they live in their home,” said editor-in-chief Amanda Dameron. “We tell the owners to clean their house as if they’re having a good friend over. Don’t go buying pricey flowers!”

Dameron says that even though her team receives more than enough pitches, one of the best ways to distinguish your submission is to get behind a camera. ”We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps.”

Get contact info, pitch suggestions and more at How To Pitch: Dwell.

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Nick Braun

Write a Feature on Fabulous LA Homes for Dwell

Still going strong after 13 years, Dwell sets itself apart from other design magazines by providing insights on modern design and architecture that are as fresh as they are practical . “We don’t want people to create an artificial idea of how they live in their home,” said editor-in-chief Amanda Dameron. “We tell the owners to clean their house as if they’re having a good friend over. Don’t go buying pricey flowers!”

Dameron says that even though her team receives more than enough pitches, one of the best ways to distinguish your submission is to get behind a camera. ”We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps.”

Get contact info, pitch suggestions and more at How To Pitch: Dwell

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Nick Braun

New York and Dwell to Launch Festival, Co-Branded Issue

New York magazine and Dwell are joining forces to launch a week-long design-focused festival and co-branded issue. The festival will be from October 1 through 7. The weeklong event will celebrate architecture and design and feature tours of some of the most interesting houses in Brooklyn and Manhattan.

The co-branded publication will be overseen by New York’s Wendy Goodman and Dwell’s Amanda Dameron. It will contain designer profiles, a guide to the festival and more. The untitled work will be included in Dwell’s October issue and New York’s September 24 issue. It will also be available on newsstands, with a total distribution of 150,000.

“Coming on the heels of our successful new stand-alone magazine New York Design Hunting, this partnership with Dwell Media is an exciting opportunity to further our impact in the design world,” said New York’s Publisher, Larry Burstein. “This is the first time in recent years that we’ve teamed up in this way with another magazine, and doing so with an influential brand like Dwell the results are sure to be phenomenal.”

Dwell Wants Authenticity in Home Design

The world of design can be intimidating to some, but Dwell‘s bi-coastal team of editors strives to show the field’s friendlier, welcoming side.

Dwell has always been about showing real people in real homes,” said editor-in-chief Amanda Dameron. “We don’t send stylists, and we don’t want people to create an artificial idea of how they live in their home.”

With its recent expansion, the pub is wide open to ambitious freelancers — and photographers. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps,” Dameron said.

Think you can nail the mag’s voice? Read How To Pitch: Dwell for a full list of those editors accepting pitches. [sub req'd]

Dwell Wants Authenticity in Home Design

The world of design can be intimidating to some, but Dwell‘s bi-coastal team of editors strives to show the field’s friendlier, welcoming side.

Dwell has always been about showing real people in real homes,” said editor-in-chief Amanda Dameron. “We don’t send stylists, and we don’t want people to create an artificial idea of how they live in their home.”

With its recent expansion, the pub is wide open to ambitious freelancers — and photographers. “We put a lot of resources behind how we tell our stories visually. So when we’re reviewing initial ideas, having good pics always helps,” Dameron said.

Think you can nail the mag’s voice? Read How To Pitch: Dwell for a full list of those editors accepting pitches. [sub req'd]

Dwell Makes Changes

Dwell has made a few changes to help the magazine reach an East Coast audience. The magazine has promoted Amanda Dameron from Executive Editor to Editor-in-Chief and Alejandro Chavetta from Art Director to Creative Director. Adweek reports that Dwell also hired Anna Alexander as a Photo Editor and Kelsey Keith as a Senior Editor.

Dameron is stationed here because Michela O’Connor Abrams, Dwell Media’s Publisher, thinks it’ll help expand the brand.

“Moving her to New York was deliberate because it was really critical to me that the world know that we take New York very seriously,” O’Connor Abrams told Adweek. “The perception was we were a West Coast-based company, even though we always had editors flying all over the world.”

 

Dwell Poaches Photo Director From Wired

Dwell, the New York- and San-Francisco-based shelter magazine has found a new home forAnna Alexander. She joins Dwell from Conde’ Nast’s Wired.

Dwell also hired senior editor Kelsey Keith, the founding editor-in-chief of Architizer and the New York editor of curbed.com.

In her role as senior editor, Keith will oversee Dwell‘s front-of-the-book section.

Our sister site UnBeige has more on the story.

Dwell Publisher Michela O’Connor Abrams Gives Advice About Building A Community

Michela_923.jpgStrong media brands — like shelter and design brand Dwell — are managing the weather the economic storm by diversifying their content and building a strong and loyal community.

In an interview today on mediabistro.com, Dwell‘s president and publisher Michela O’Connor Abrams — a veteran of high technology and business magazines who joined Dwell at the outset in 2002 — described how she helped attract and build the incredible Dwell community:

“If I had learned anything from working at high-tech and business publications it was this: You serve a community, and you should endeavor to know everything about that community — and I mean everything — no matter what your topic is. Like what kind of running shoes they wear, and scotch they drink, and vacations they take, and where they take them, and what airline they like to fly, and cars they drive; the whole psychographic profile. And then and only then could you really understand how to attract a community and make the most of it on any number of platforms. So we literally drew the model into the business plan that had the Dwell community that we call design-seekers, who are professionals and consumers, in the middle.”

O’Connor Abrams also talked about where she saw Dwell fitting in among other media brands, whether folding Domino was a good idea and what the future holds for the medium.

“In 2002, believe me, everybody in New York, all the agencies and clients, said to me, ‘Call me when your circulation is at a quarter million and call me again when you’re at 500,000, and we’ll work with you then.’ That has changed dramatically. I didn’t give in to that, because I knew it was the wrong thing to do for our model. But the larger media companies did do that. And in order to maintain those circ levels, they did things like charge 50 cents an issue and $3.50 on the newsstand, so when advertising came down, there was nothing to rely on…The reason I believe that print will be here a long time is that we do have a lot of intelligent people in this industry who now realize the folly in chasing an ad base, and they’re now cutting rate bases, as you see.”

Read more of O’Connor Abrams’ insights here.

Afar Publisher John Sheehy: ‘Downturn Is Actually Helping’ Travel Mag Launch

AfarTeam.jpg
The Afar team celebrates the mag launch at 632 Hudson last night in NYC. From left: Co-founder Joseph Diaz, editor-in-chief Susan West, publisher John Sheehy, founder and CEO Greg Sullivan, and executive director of travel Claude Girard. Photo by Shawn Ehlers Photography.

Filling an opulent townhouse with Moroccan fare, Basque wine and didgeridoo and capoeira performances, niche travel mag Afar introduced itself and its mission to deliver international editorial content for the “experiential traveler” at last night’s launch party in the Meatpacking District. In an era of cancelled conferences and Christmas parties, folded magazines and company-wide layoffs, the party certainly was transporting.

We spotted some familiar faces in the crowd, including Samir Husni (a.k.a. Mr. Magazine), EntertainmentWeekly.com’s Cyndi Stivers, and TheWrap.com’s Dylan Stableford. We caught up with Afar‘s publisher, John Sheehy, a former Time Inc. publishing director who consulted on Dwell‘s launch, to hear first-hand why anyone would launch a print publication in this economy. Apparently, the industry’s current financial turmoil is of little concern to Sheehy: “The downturn is actually helping [Afar], because people are more selective about travel.” Ad pages account for 25 percent of Afar‘s 100-page launch issue, and Sheehy is bullish about the future. The bimonthly magazine hits newsstands August 18, and a Web site and social network component to the print pub is set to debut in early 2010.

Afar co-founders Greg Sullivan (CEO) and Joe Diaz said they came up with the concept for Afar after a five-week stay in India with no set agenda. Sullivan said they realized that this “beneath the culture” travel had no media representation, and they believe Afar can fill that niche need in the crowded travel mag market. Said Sullivan, Afar “should be a media brand that inspires this kind of [experiential] travel,” he said.

But can another travel mag really endure the journey to success in these hard publishing times? Sullivan (who, by the way, sank $10 million of his own money into this project) seems to have no doubts, saying, “It sure seems like we’re touching a chord here… We really think this could be a big thing.”

Check out photos from the event (didgeridoos included) after the jump…

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