Hachette executives said the transition was part of a succession plan outlined by Tina Brown (yes, THE Tina Brown) who was brought on as a consultant to help with the selection process. “Tina Brown was the perfect consultant for the search,” said Carlos Lamadrid, SVP and chief brand officer of the Woman’s Day Group. “She has a classic content background, but also has a fantastic knowledge of marketing and new media.”
Mayhew seems like the ideal candidate for the position. With more than a decade of lifestyle editing experience, she has contributed not only to “Today” but Real Simple and House Beautiful. And with shelter magazines folding left and right (RIP Domino and Hachette’s own Metropolitan Home) this women’s title could benefit from an infusion of lifestyle input from someone who has spent her career focused on the category. We can’t wait to see what Mayhew does with Woman’s Day.