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Posts Tagged ‘East West’

East West Founder Mulls Future

eastwest.jpgWhen we spoke with East West founder and editor-in-chief Anita Malik last year, she seemed excited about the prospect of relaunching her pan-Asian American magazine after a nearly two-year hiatus.

But now, five months later, Malik is telling a new story. In a series of posts on her blog, Glossy On The Outside, Malik has revealed that she is seriously questioning whether there is a future for East West. “From the start, beginning back to 2003, this magazine — whether it was online, then print and online, then hiatus, and then back to test the financial landscape — has defined my identity,” she wrote last week. “But with this latest test run, our emergence from hiatus to gauge the economy, I feel differently.”

She continued:

“My heart isn’t in it like it used to be. In good times and in bad, this is a hard industry. It requires 150 percent, and in the case of East West, even more of me. We are extremely small and this time around even leaner. How much can one person or even two do? At what cost — financially, mentally and emotionally? These are the questions I’ve been asking myself of late. Questions without definite answers.”

Malik is reaching out the magazine’s readers for their advice and thoughts on where East West should go. Should it go quarterly? Should it become online-only? Should it become reader-supported? Malik seems to be leaning towards scrapping the whole project or going the nonprofit route, writing yesterday, “We won’t go quarterly,” even though a majority of respondents to a poll said that’s what they would want.

We asked Malik to explain a little of what she’s going through right now. Her answers, after the jump.

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4 Questions For East West Editor-in-Chief Anita Malik

AMalik168.jpgLast week East West, lifestyle magazine with a pan-Asian American focus, announced that it was planning to relaunch after nearly two years out of print. Surprisingly, the magazine’s founder and editor-in-chief, Anita Malik, said it was easier to find marketers who were interested in buying ads in the magazine now than it was when the pub first launched in 2004.

Malik spoke to FishbowlNY about that and explained East West‘s journey in and out of print, and how it’s getting back there again.

FishbowlNY: Why did you decide to stop the printing East West?

Anita Malik: We stopped printing in November 2007 when we started to see the signs of what was happening in the economy. We felt like it was a smart move to just stop for a minute before we got into serious trouble. We wanted to take a hiatus and figure things out, figure out what’s the best way to deliver content to our readers and what our readers wanted. Every market and every audience is different. We kept the Web site up but didn’t really update it, we just tracked traffic.

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East West Magazine Returns To Print With Cover Art Contest

east west.pngAfter a short hiatus as a print publication, East West magazine is back, and it wants you to create its cover art.

The magazine, which boasts that it is the “only lifestyle magazine with a pan-Asian American focus” is asking for submissions of original artwork that answer the questions: “What is your interpretation of East West today? What does the merging of cultures look like to you?” Readers can vote on entries on the magazine’s Web site at the beginning of September and the winning entrant will have his or her work displayed on the October/November issue of East West, which will hit newsstands October 6.

East West launched in 2003, but the bimonthly national magazine stopped publishing its print edition last year, “to retool operations.”

“During this time, we maintained an online presence, and realized the East West audience was anxious for the magazine’s return,” Founder and Editor-in-Chief Anita Malik said in a statement. “We are excited to re-launch the magazine with a cover contest that involves our readers.”

Full rules for the cover artwork design contest can be found here. If you are submitting something let us know.

The Bloodcopy Blog Controversy|New Yorker‘s Unique Cover|Shuttered East West To Relaunch|AOL’s Shields Departs|Newspaper Association’s Montly Mag Goes Digital

AgencySpy: The Bloodcopy blog controversy that arose this weekend turned out to be a campaign by Gawker Media and ad agency Campfire for HBO‘s “True Blood.”

UnBeige: The latest New Yorker has a cover picture “painted” on an iPhone. (And a profile of NYT investor Carlos Slim)

Folio: Shuttered magazine East West, which targets Asian Americans, is going to be relaunched.

All Things Digital: AOL‘s People Networks president Joanna Shields is leaving the company.

New York Times: The Newspaper Association of America’s monthly pub, Presstime is becoming online only.