But now, five months later, Malik is telling a new story. In a series of posts on her blog, Glossy On The Outside, Malik has revealed that she is seriously questioning whether there is a future for East West. “From the start, beginning back to 2003, this magazine — whether it was online, then print and online, then hiatus, and then back to test the financial landscape — has defined my identity,” she wrote last week. “But with this latest test run, our emergence from hiatus to gauge the economy, I feel differently.”
“My heart isn’t in it like it used to be. In good times and in bad, this is a hard industry. It requires 150 percent, and in the case of East West, even more of me. We are extremely small and this time around even leaner. How much can one person or even two do? At what cost — financially, mentally and emotionally? These are the questions I’ve been asking myself of late. Questions without definite answers.”
Malik is reaching out the magazine’s readers for their advice and thoughts on where East West should go. Should it go quarterly? Should it become online-only? Should it become reader-supported? Malik seems to be leaning towards scrapping the whole project or going the nonprofit route, writing yesterday, “We won’t go quarterly,” even though a majority of respondents to a poll said that’s what they would want.
We asked Malik to explain a little of what she’s going through right now. Her answers, after the jump.