The strangest gift shop in Los Angeles evidently needs a better publicist. Despite the fact that Skeletons in the Closet was set up with the intention of putting the sales proceeds of its oddball items towards an anti-drunk driving program aimed at teens, the operation has for years now been in the red.

The latest news coverage of the store comes courtesy of The Australian‘s Jennifer Medina. As might be expected, her editors (like the author of this post) gleefully embraced some rigor mortis wordplay. The headline reads: “Coroner Kitsch Becoming a Dying Business.”

At its peak, in 2003, Skeletons in the Closet pulled in $280,000. Last year, it made $151,000…

“Everyone who comes in here is kind of weird,” said Edna Pereyda, who handles the shop’s day-to-day operations. “Why else would you come here?”

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